University of Florida


The Public Relations Student Society of America (PRSSA) announced the first-place winner of the PRSSA 2014 Bateman Case Study Competition: University of Florida. In second place was California State University, Long Beach and Loyola University New Orleans came in third. Conducted annually, the Bateman Competition challenges teams of college students on their ability to develop and present a comprehensive public relations campaign. This year’s competition focused on increasing awareness and usage of the Popmoney®  personal payment service.