Local Campaigns, Nationwide

Each year, more than 75 student teams at colleges and universities nationwide compete in the Bateman Case Study Competition. With guidance from advisers, each team researches, plans and executes a public relations campaign in its community for the client, which receives rights to the campaign ideas presented.

Benefits

As the Bateman Competition client and sponsor, you provide an outstanding educational experience for students — but good will certainly isn’t the only benefit of the sponsorship.

• Local Touch; National Reach. As the competition sponsor, your cause is advocated in more than 75 locations nationwide through campaigns tailored to fit each community’s unique demographics and values. You also receive the research findings that support these campaigns.
• Social Media Immersion. Students, immersed in new technology, are able to confidently apply social media strategies to support your cause at a time when many organizations still employ social media out of uncomfortable necessity.
• Creativity of Youth. The effective creativity of the student campaigns have been a highlight of the competition every year. As a sponsor, you receive a copy of every entry and rights to use in part or entirety all ideas submitted.
• Insight of Experience. Each student team has at least one professional and one faculty adviser, who help ground each campaign in the principles of strategic public relations.
• Nationwide Media Coverage. As the Bateman competition sponsor, you have 75 public relations teams pitching targeted stories about your cause to their local media.

Become a Sponsor

The first step to sponsoring the Bateman Case Study Competition is to contact PRSA Vice President of Education Jeneen Garcia at (212) 460-1466 to discuss the program.

Sponsors are then asked to complete the sponsor RFP form (Word or PDF), which is reviewed for approval by PRSSA Headquarters.

Previous Sponsors and Clients

See the excellent work teams have done in the past.

• 2011 Sponsor/Client: Ally Financial
• 2010 Sponsor/Client: The U.S. Census Bureau
• 2009 Client: College Bound Aid’s public awareness program, “Hit the Books Running”
  Sponsor: Consumer Bankers Association
• 2008 Client: “Safe Kids Buckle Up”
  Sponsor: General Motors
• 2007 Client: “Family Caregiving … it’s not all up to you! (FC101),” a national public education program
  Sponsor: Eisai Inc.
• 2006 Client: Habitat for Humanity International
  Sponsor: DIY Network
• 2004 Sponsor/Client: Ford Motor Credit Company
• 2003 Sponsor/Client: Ferrero U.S.A., INC. (Nutella)
• 2002 Sponsor/Client: Contiki Holidays
• 2001 Sponsor/Client: VISA