Brand Guidelines, Logos & Templates
The following guidelines can help your Chapter use the PRSSA logo in a way that accurately reflects the Society’s brand and standards of professionalism. Use it to guide you as you design business cards, letterhead, or other communication materials. Note that the recently updated PRSSA logo should now be used for all Chapter materials.
Download the PRSSA Brand Identity Guidelines for instructions on logo usage and reference the PRSSA Style Guide for writing standards.
Logo files available for download below:
Download Instructions
Right-click on the file link you want to download (Mac users must press the “control” button and click). Select “Save target as” or “Save file as.” Do not use the .EPS files or the Branding Identity Guidelines as an ordinary link, otherwise your browser may freeze.
If you are having difficulty downloading, or if you need the logos in a different format, contact PRSSA Headquarters.
Logos and Tag Lines for Print
Preferred PRSSA Logo
- CMYK color in .eps format
- Pantone color in .eps format
- black and white in .eps format
- reverse in .eps format
Alternate PRSSA Logo
- CMYK color in .eps format
- Pantone color in .eps format
- black and white in .eps format
- reverse in .eps format
PRSSA tag line, two lines
- CMYK color in eps format
- Pantone color in .eps format
- black and white in .eps format
- reverse in .eps format
PRSSA tag line, one line
- CMYK color in eps format
- Pantone color in .eps format
- black and white in .eps format
- reverse in .eps format
Logos and Tag Lines for Web
Preferred PRSSA Logo
- RGB in .gif format
- RGB in .jpg format
- RGB in .png format
- black and white in .gif format
- black and white in .jpg format
- black and white in .png format
- white in .gif format
- white in .png format
Alternate PRSSA Logo
- RGB in .gif format
- RGB in .jpg format
- RGB in .png format
- black and white in .gif format
- black and white in .jpg format
- black and white in .png format
- white in .gif format
- white in .png format
PRSSA tag line, two lines
- RGB in .gif format
- RGB in .jpg format
- RGB in .png format
- black and white in .gif format
- black and white in .jpg format
- black and white in .png format
- white in .gif format
- white in .png format
PRSSA tag line, one line
- color in .gif format
- color in .jpg format
- color in .png format
- black and white in .gif format
- black and white in .jpg format
- black and white in .png format
- white in .gif format
- white in .png format
Templates (to come soon)
PRSSA templates may be adjusted according to the PRSSA branding guidelines to incorporate your Chapter logo.
- Agenda in .doc format
- Fax in .doc format
- Letterhead in .doc format
- News release in .doc format
- Business cards front in .psd format
- Business cards back in .psd format
- Envelope front in .psd format
- Envelope back in .psd format
- Recruitment poster in .psd format
PRSSA Corporate Typefaces
Use the Franklin Gothic typeface for all PRSSA National identification media. The Franklin Gothic family is used on letterhead, envelopes, business cards, mailing labels and fax cover sheets. The Arial font is recommended for HTML, as well as email and other electronic copy.
