Established in 1989 as a voluntary program, the Certification in Education for Public Relations program offers your college or university the opportunity to have an outside evaluation team review and endorse your academic programs for meeting certain standards (PDF) in public relations education.
PRSA, through its Educational Affairs Committee, conducts the certification review process for undergraduate public relations programs. The review is administered by two accredited PRSA members, a full-time educator and a APR-credentialed practicing professional, who examine your school’s curriculum, resources, facilities and university support of its programs.
The two and one-half day review begins with meetings with faculty, the department chair, the dean, PRSSA officers, student agency officers, the PRSSA Professional Adviser and public relations students. Reviewers call local professionals and PRSA members to learn their evaluation of graduates from the public relations program and to ask former students about their educational experience.
Lastly, the committee meets the school’s academic vice president or the president. Your school does not need to have a PRSSA Chapter to apply for a certification review.
Schools that currently hold PRSA Certification are listed below.