Public relations, as defined by PRSA, functions to “help an organization and its publics adapt mutually to each other.” As a management function, it includes anticipating, analyzing and interpreting public opinion; counseling management; developing programs that inform public understanding; and planning and implementing an organization’s efforts to influence or change public policy.
Numerous resources are available to help you learn about public relations. On the PRSA Jobcenter, you can view a current Salary Survey. For those new to the field, PR Quickstart is a free Web-based training program that gives a basic overview of public relations and the public relations agency business. Looking for case studies, a campaign planning framework or research advice? Check out the APR Study Guide (PDF).
PR Education Resources
These sources of recommended reading can help you better understand education offered for careers in public relations and the different paths to entering the field.
These publications can keep you informed on the latest industry news, trends, tactics and strategies.
In addition to PRSA and PRSSA, these organizations have useful resources for those pursuing public relations careers.