Bateman Case Study Competition

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2010 Bateman Case Study Competition

PRSSA congratulates University of Georgia for taking first place in the 2010 Bateman Case Study Competition. Loyola University New Orleans took second place and Roger Williams University too third place for their excellent work.

As the three finalists, these teams traveled to Washington, D.C., to present their campaigns to client representatives and PRSA members. Summaries of their campaigns and video from their presentations are posted here as examples of the outstanding work that PRSSA students competing in the competition do.

First Place -- University of Georgia campaign summary

Second Place -- Loyola University New Orleans campaign summary

Third Place -- Roger Williams University campaign summary

May 21, 2010: University of Georgia Wins Top Prize in 2010 Bateman Competition

April 12, 2010: PRSSA 2010 Bateman Competition — First Phase of Judging Results

December 16, 2009: Reminders About Web Sites, Finances and Judging

December 16, 2009: 2010 Bateman Competition update

December 16, 2009: 2010 Bateman Competition update

December 3, 2009: U.S. Census Bureau regions map

December 3, 2009: 2010 Bateman Competition update

November 13, 2009: Message to 2010 Bateman Competition teams

Cover letter

Bateman Competition Project Brief

Rules & Guidelines

Bateman Timeline

Intent-to-Enter Form

PRSSA Bateman Competition sponsor request for proposals form: Word PDF

About the Competition


J. Carroll Bateman, APR

A National Case Study competition was established by PRSA in 1973 to allow members of the Public Relations Society of America an opportunity to exercise the analytical skills and mature judgment required for public relations problem-solving.

The name of the competition was changed in 1983 to honor the late J. Carroll Bateman, APR. Mr. Bateman was a past president of both the Public Relations Society of America (1967) and the International Public Relations Association (1980). After a distinguished career as president of the Insurance Information Institute, he became professor of public relations at the University of Tennessee and faculty adviser of its PRSSA Chapter. A charter Friend of PRSSA, Mr. Bateman was instrumental in founding PRSSA during his PRSA presidency.

Past case studies have dealt with nuclear energy, the American Heart Association, a nonprofit community-centered family counseling service provider, the Campaign for Tobacco-Free Kids, SOLOBIZ.COM, Visa U.S.A., Contiki Holidays, Ferrero U.S.A., Inc., with Nutella as the client, and most recently Ford Motor Credit Company.