Bateman Case Study Competition
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2011 Bateman Case Study Competition
For the 2011 Bateman Case Study Competition, students will be challenged to build brand awareness and expand outreach for Ally Financial’s financial literacy program, an initiative that began in 2002 and aims to improve financial education among U.S. consumers.
Students will become familiar with the increasingly relevant practice of corporate social responsibility as they leverage and showcase Ally Financial’s efforts to improve personal finance education around the country. Teams must find a way to reach low- to moderate-income individuals, households and communities with the message that basic financial education is important, and the financial literacy program offers easy access to such resources.
In addition to researching and planning a comprehensive public relations campaign, students will actively implement their programs through coordinating and facilitating financial literacy sessions with the target audiences in their communities.
Review the Project Brief, Timeline and Rules and Guidelines for complete details on the campaign, and send in your intent-to-enter form to PRSSA Headquarters by Oct. 29. If you have questions, contact Leah Elison at leah.elison@prsa.org.
Looking for a jumpstart? Review the winning campaigns from previous years via the links below.
About the Competition
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| J. Carroll Bateman, APR | |
A National Case Study competition was established by PRSA in
1973 to allow members of the Public Relations Society of America
an opportunity to exercise the analytical skills and mature judgment
required for public relations problem-solving.
The name of the competition was changed in 1983 to honor the
late J. Carroll Bateman, APR. Mr. Bateman was a past president
of both the Public Relations Society of America (1967) and the
International Public Relations Association (1980). After a distinguished
career as president of the Insurance Information Institute, he
became professor of public relations at the University of Tennessee
and faculty adviser of its PRSSA Chapter. A charter Friend of
PRSSA, Mr. Bateman was instrumental in founding PRSSA during his
PRSA presidency.
Past case studies have dealt with nuclear energy, the American
Heart Association, a nonprofit community-centered family counseling
service provider, the Campaign for Tobacco-Free Kids, SOLOBIZ.COM,
Visa U.S.A., Contiki Holidays, Ferrero U.S.A.,
Inc., with Nutella as the client, and most recently Ford Motor Credit Company.
Previous Competitions
Winners-2010
Winners-2009
Winners-2008
Winners-2007
Winners-2006
Winners-2005
Winners-2004
Winners-2003
Winners-2002
Winners-2001
Winners-2000
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