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Become a Bateman Sponsor
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Winners 2009
The Loyola University team gathers with faculty adviser Cathy Rogers (right) to celebrate their win: The team members (from left) included Vicki Voelker, Janine Sheedy, Ashley Sutton, Heather Miranne and Sarah Mackota. |
What Is the Bateman Competition?
Why Sponsor the Competition?
How Can I Become a Sponsor?
Request for Proposal Form
Testimonials
Previous Bateman Competition sponsors and clients
What Is the Bateman Competition?
Each year, more than 75 student teams at colleges and universities nationwide compete in the Bateman Case Study Competition. With guidance from advisers, each team researches, plans and executes a public relations campaign in its community for the client, which receives rights to the campaign ideas presented.
Why Sponsor the Competition?
As the Bateman Competition client and sponsor, you provide an outstanding educational experience for students — but good will certainly isn’t the only benefit of the sponsorship.
- Local Touch; National Reach.
As the competition sponsor, your cause is advocated in more than 75 locations nationwide through campaigns tailored to fit each community’s unique demographics and values. You also receive the research findings that support these campaigns.
- Social Media Immersion.
Students, immersed in new technology, are able to confidently apply social media strategies to support your cause at a time when many organizations still employ social media out of uncomfortable necessity.
- Creativity of Youth.
The effective creativity of the student campaigns have been a highlight of the competition every year. As a sponsor, you receive a copy of every entry and rights to use in part or entirety all ideas submitted.
- Insight of Experience.
Each student team has at least one professional and one faculty adviser, who help ground each campaign in the principles of strategic public relations.
- Nationwide Media Coverage.
As the Bateman competition sponsor, you have 75 public relations teams pitching targeted stories about your cause to their local media.
How Can I Become a Sponsor?
The first step to sponsoring the Bateman Case Study Competition is to contact PRSA Director of Education Jeneen Garcia at (212)460-1466 or jeneen.garcia@prsa.org to discuss the program.
Sponsors are then asked to complete the sponsor RFP form, which is reviewed for approval by PRSSA Headquarters.
Testimonials
“The creativity and innovation that PRSSA students brought to the Bateman campaign for Habitat for Humanity still resonates within communities across the country. By adding the Bateman to our strategy, DIY Network delivered a new dimension to our partnership with Habitat that brought countless hours of energy and focus to the need for affordable, safe housing. DIY couldn’t have delivered this through our efforts alone. Capturing this unique opportunity for your company or client will exceed all your expectations for delivering on ROI and raising awareness.”
— Robyn Ulrich, Senior Vice President, Marketing and Creative Services, DIY Network, Scripps Networks Interactive
“I firmly believe the Bateman Competition is the best experience a student studying public relations can take part in. Different than a campaign class, you actually have to execute your plan; and different than an internship, where you may only be assisting on a few PR components of a project or a campaign, you are seeing the process through, start to finish, and you are making the decisions.”
— Monica Fineis, Second Place Team, 2009 Bateman Competition, Michigan State University
Previous Bateman Competition sponsors and clients include the following:
2009
Client: College Bound Aid’s public awareness program, “Hit the Books Running”
Sponsor: Consumer Bankers Association
2008
Client: “Safe Kids Buckle Up”
Sponsor: General Motors
2007
Client: “Family Caregiving … it’s not all up to you! (FC101),” a national public education program
Sponsor: Eisai Inc.
2006
Client: Habitat for Humanity International
Sponsor: DIY Network
2004
Sponsor/Client: Ford Motor Credit Company
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