| Friday - November 10 |
| 10:00am - 7:00pm | Registration |
| 10:00am - 7:00pm | Information Table |
| 11:00am - 1:00pm | Agency Tours (Pre-registration required) |
| 3:45 - 4:45pm |
Chapter Development Session 1:
"Etiquette: It's Official!" Elon University
"Southern Roots to Success," University of Alabama at Birmingham
"Preparing Members for the 'Real World," University of Florida
"Preconceptions and Misconceptions of Public Relations," West Virginia State University
|
| 4:00 - 5:30pm | Chapter President's Leadership Workshop |
| 5:15 - 6:15pm |
Chapter Development Session 2:
"PRSSA's Next Top Intern," Florida A&M University
"Alumni Relations: Where Everybody Knows Your Name," Ohio Northern University
"If You Do It, They Will Come: Recruiting and Retaining Members," Southern Illinois University at Carbondale
"Life Line: Would You Like to Phone a Friend? PRSSA and Partnerships," University of Nebraska at Omaha
|
| 7:00 - 10:00pm | Bring Us Something PRSSA/ Expanding Your Horizon |
| Saturday - November 11 |
| 8:00am - 5:00pm | Registration |
| 8:00am - 5:00pm | Information Table |
| 8:30 - 10:30am | Breakfast - Meet the National Committee/Keynote Speaker/ Roll Call
Presenter:
Richard Edelman
President & CEO
Edelman Public Relations Worldwide |
| 11:00am - 12:15pm | Officer Roundtables:
Presidents and Vice Presidents
Secretaries and Treasurers
PR Liaisons, Historians and Webmasters
|
| 11:00 - 12:15pm | Regional Activities Workshop |
| 11:00 - 12:15pm | Student-Run Firm Workshop |
| 2:00 - 3:00pm | Professional Development Workshops: |
| PR Hits & Homeruns: the Power of Movies, Music, Television & Sports
Panel:
Ron W. Roecker
Vice President, Communications & Media Relations, The Recording Academy/GRAMMY Awards
Treasurer, PRSA Entertainment & Sports Professional Interest Section
Rita Tateel
President, The Celebrity Source
Co-Chair, PRSA Entertainment & Sports Professional Interest Section
Linda Luchetti
vice president, communications, Larry H. Miller Sports & Entertainment / Utah Jazz
Brad Jamison
Vice President of Corporate Initiatives for ABC Television
|
| Making Dreams Come True through Nonprofit Public Relations
Presenter:
Debbie Mason, APR, Fellow PRSA
President, Strategists, Inc.
|
| Which Trails Reach the Summit? The Many Paths to a Successful Career
Presenter:
Lisa Ryan, Senior Vice President and Managing Director, Heyman Associates, Inc.
|
| Using New Technologies: Communicating via the Latest Gizmos and Gadgets
Presenter:
Michael Terpin, chairman and CEO
Terpin Communications Group
|
| 3:30 - 4:30pm | Professional Development Workshops: |
| Slam Dunk, Touchdown, or GOOOAL!!!? Breaking into Sports Promotion
Presenter:
David Allred, APR, Director of Public Relations, Richter7
|
| Professionalism and Etiquette: Act and Dress to Impress
Presenter:
Bruce Olsen, Managing Director, Public Affairs Department, The Church of Jesus Christ of Latter-Day Saints
|
"The Golden Dialogue" with Betsy Plank, APR, Fellow PRSA
and John Paluszek, APR, Fellow PRSA, Senior Counsel, Ketchum
Sponsored by the College of Fellows |
| 5:00 - 6:00pm | Professional Development Workshops: |
| From Writer's Block to Outside the Box: Developing Creative PR Ideas
Presenter:
Steven Cody, Managing Partner, Peppercom Inc. |
| Negotiating Successfully through the Media Maze
Presenter:
Michael D. Smart, Public Relations Manager, Brigham Young University
|
| Communication Begins at Home: The Fine Art of Community Relations
Presenter:
Linda Alden, former Employee and Paper Communications Manager, Boise Cascade
|
| Laying the Groundwork for Successful Campaigns with the Strategic Planning Matrix
Presenter:
Laurie J. Wilson, Ph.D., APR, Fellow PRSA, Professor, Brigham Young University
|
| 6:30 - 8:30pm |
Speed Networking (Pre-registration required)/Fun in SLC
Sponsored by General Motors Corporation
|
| Sunday - November 12 |
| 8:00am - 5:00pm | Registration |
| 8:00am - 5:00pm | Information Table |
| 8:15 - 9:15am | PRSSA General Session -
Working Effectively with the Media: The Inside View
Panelists:
Howard Berkes, correspondent, National Public Radio;
Michael Oneal, enterprise writer, The Chicago Tribune;
Fay Shapiro, group publisher, Bulldog Reporter's Daily Dogg
Moderator: Dr. Joseph Trahan, APR, Fellow PRSA, President and CEO, Trahan & Associates
|
| 8:15 - 9:15am |
Dove Campaign for Real Beauty – PRSA 2006 “Best Of” Silver Anvil Award Winner
Presenter:
Larry Koffler, senior vice president, Edelman Public Relations
|
| 9:45 - 10:45am | Professional Development Workshops: |
| Hi-Tech, High Opportunity. Public Relations in the High Technology Industry
Presenter:
David Forstrom, account director, Connect Public Relations
|
| A Strategic Public Relations Approach to Fundraising for the 21st Century
Presenter:
Michael D. Call, APR
President & CEO, United Way of Rock River Valley
|
| Public Relations Can be a Real Vacation: Working in the Travel and Tourism Industry
Presenters:
Mary Gendron, President, Middleton & Gendron, Inc.
Yvonne Middleton, Chairman, Middleton & Gendron, Inc.
|
| Eye of the Storm: Lessons Learned from Hurricane Katrina
Presenters:
Kara Kortman, senior communication counsel, Deveney Communcation
|
| 11:15am - 12:15pm | Professional Development Workshops: |
| Be Your Own Marketing Department: Land that Internship and First Job
Presenter:
Donald Ferguson, APR, senior vice president and partner, Fleishman-Hillard, Inc.
|
| Diversity on the Job and in Your Communities
Presenters:
Rochelle Ford, PH.D., APR, Assistant Professor, Howard University
Bey-Ling Sha, Ph.D., APR, Assistant Professor, San Diego State University
Elizabeth L. Toth, Ph.D., APR, Professor University of Maryland, College Park
|
| Healthcare Public Relations - An Innovative, Challenging, and Lucrative Career Choice
Presenter:
Philip Swayze, manager, content services – Health and Wellness Division
|
| Advocacy in Public Relations - Issues Mapping Session
Presenter:
Michael Cherenson, APR
Vice President, The Cherenson Group
|
| 12:30 - 1:45pm | PRSA General Session - Grand America Hotel
Keynote Speaker - Jon Meacham, Managing Editor, Newsweek and
Tavis Smiley, host, Tavis Smiley on PBS and The Tavis Smiley Show From PRI
|
| 3:15 - 4:15pm | Professional Development Workshops: |
| From Dinner Parties to State Fairs: Planning the Perfect Event |
|
It's a Big Wide World out There: Opportunities in International Public Relations
Presenter:
Frank Ovaitt, APR, President & CEO, Institute for Public Relations |
| Ethics Panel - Betsy Plank, APR, Fellow PRSA, PRSA past president and Champions For PRSSA co-chair and additional panelists |
| From Ordinary to Extraordinary: An Inside Look at Consumer PR
Presenter:
Helen Wagner
Manager of Public Relations, 3M
Sponsored by 3M
|
| 4:45 - 5:45pm | Professional Development Workshops: |
|
Corporate Social Responsibility...a cause for success – 2007 Bateman Case Study Competition Client
Presenter:
Cathy Pollini, senior director, corporate planning and communications, Eisai Inc.
|
| In Good Company: The World of Corporate PR
Presenter:
Fernando Vivanco, Director of Communications, Boeing Integrated Defense Systems
|
| Benchmarking, Monitoring and Evaluation: Researching in Public Relations
Presenter:
Katharine D. Paine
CEO, KD Paine & Partners LLC
|
| The Competitive and Energetic Arena of Agency Public Relations
Presenter:
MaryLee Sachs
US Chairman, Hill & Knowlton
|
| 8:00pm - 12:00am | Cool as Ice Social |
| Monday - November 13 |
| 8:00am - 5:00pm | Registration |
| 8:00am - 5:00pm | Information Table |
| 8:30 - 9:00am | PRSA/ PRSSA Coffee Break |
| 9:00 - 10:30am | PRSA General Session - Grand America Hotel
"News in a Digital World: How It's Changing and Why You Should Care."
Keynote Speaker - Andrew Hayward, advisor to organizations on the transition to digital media and former president of CBS News
|
| 11:00 - 12:00pm | Professional Development Workshops: |
| Family Crisis Communications: the Elizabeth Smart Disappearance Case
Presenter:
Chris Thomas, Owner, The Intrepid Group
|
| How to Build a PR Career, Not Just Get a Job
Presenters:
Jennifer Brown, manager, internal communication, Limited Brands
Janeen Bullock, managing partner over human relations, Connect Public Relations
Cathy Morley Foster, Vice President, Fleishman-Hillard, Inc.
Sponsored by the PRSA New Professionals Affinity Group |
| 12:30 - 2:00pm | Chapter President's Luncheon |
| 2:15 – 3:15 pm | Faculty and Professional Advisor Session |
| 2:30 - 5:00pm | Career Development Exhibition |
| 3:00 - 5:00 | Resume Enhancement Session |
| 6:00 - 8:00pm | Awards Ceremony and Dinner at Grand America |
| 8:30pm - 12:00am | Closing Social |
| Tuesday - November 14 |
| 8:30 - 10:30am | PRSA General Session - The Future of PR |
| 11:00 - 12:30pm | Polar Bear Brunch/ Speaker/ Slide Show |
