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Keynote Speaker


Richard Edelman
President & CEO
Edelman

A Way Forward for Public Relations
(Speech to PRSSA in Salt Lake City, November 11, 2006 - PDF format)

Richard Edelman is the president and CEO of the world’s largest independent public relations firm with 1900 employees in 43 offices worldwide. Edelman, named the “Best Agency in 2005” by Ad Age and "Editors Choice for 2005" by PRWeek, has been a leader in public relations since it was founded in 1952. Richard’s blog, SpeakUp, which launched in September 2004, receives more than 2,000 visitors a day.

Richard Edelman was named president and CEO in September 1996. Prior to that, he served as president of Edelman’s U.S. operations, regional manager of Europe and manager of the firm’s New York office.

Richard has extensive experience in marketing and reputation management, with current assignments for Schering-Plough, Swiss Re and Gap. He has particular interest in the technology and media areas, with assignments for Bertelsmann and Viacom. He worked on the “deal of the year” in 1994, the merger of Viacom, Blockbuster and Paramount, and assisted Deutsche Bank on its 1999 acquisition of Bankers Trust. He has counseled several countries on economic development programs, including Egypt, Israel and Mexico.

Richard has also counseled with the chairman of Credit Suisse Walter Kielholz, and managed the CEO transition at Credit Suisse First Boston and the acquisition of Bankers Trust by Deutsche Bank. Richard has worked extensively on issues for major hedge funds such as Perry Capital and Fortress Capital and Apollo.

Richard has special understanding of the non-governmental organization (NGO) movement. He has spoken on this topic at several conferences including The Institute of Social & Ethical AccountAbility, The Conference Board and the World Economic Forum. Edelman’s research on NGOs has been cited by several publications including The Financial Times and The Wall Street Journal.

Richard won the Silver Anvil, the highest award in the public relations industry, in 1981. He was named ‘Best Manager of the Year’ by Inside PR magazine in 1995. He serves on the board of directors of the New York Historical Society and Centers for Disease Control and Prevention. He is also a member of the World Economic Forum, the Arthur Page Society, PR Seminar, the International Council of the Field Museum, and the World Corporate Ethics’ Council. He has worked on several political campaigns including “Jim Thompson for Governor” and “Ed Koch for Mayor.”

Richard was graduated from Phillips Exeter Academy in 1972. He has a Bachelor of Arts degree from Harvard College (1976) and an M.B.A. from Harvard Business School in 1978. He lives in New York City with his wife, Roz, and three daughters.

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