Schedule   Home Sponsors: Contributors: PRSSA links:		Schedule NOTE: this schedule is tentative and is subject to change Friday, October 19 9:00 a.m. – 7:00 p.m. Registration Information Table 11:00 a.m. – 1:00 p.m. Community Service Challenge (tentative) 3:00 p.m. – 4:00 p.m. Chapter Development Session 1 - “Net Profit: Surfing for Success on the World Wide Web,” - Elon University - “Freedom to be a Professional: Celebrating Your Chapter’s Independence,” - University of Northern Iowa - “UNO PRSSA Puts the Fun in Fund-raising,” - University of Nebraska at Omaha - “Leadership Retreats: Don’t Forget Your…,” - University of Alabama at Birmingham 4:15 p.m. – 5:15 p.m. Chapter Development Session 2 - “Building a Legacy from the Inside Out,” Florida A&M University - “PRSSA Interlock: Connecting Students with Professional Mentors,” Brigham Young University - “Getting Notices: Top 10 Ways to Advance Your Chapter,” Ohio Northern University - “The 2007 Media Guide Draft,” University of Memphis 5:00 p.m. – 6:30 p.m. Chapter President’s Leadership Workshop - Rick Alcantara, Founder and Principal, Tara Communications LLC 5:00 p.m. – 6:30 p.m. PRSSA Advisor Session 7:30 p.m. – 9:30 p.m. Meet and Greet the National Committee and “Bring Us Something PRSSA” social Saturday, October 20 8:00 a.m. – 5:00 p.m. Registration and Information Table 8:00 a.m. – 9:30 a.m. Box breakfast 8:30 a.m. – 9:30 a.m. Officer Roundtables: Presidents and Vice Presidents Secretaries and Treasurers PR Liaisons, Historians and Webmasters Publications and Student-run firms 9:45 a.m. – 11:45 a.m. Roll Call/Keynote Speaker Rich Jernstedt Chief Marketing Officer Executive Vice President and Senior Partner Fleishman-Hillard 12:00 p.m. – 1:30 p.m. Chapter President’s Luncheon – Sponsored by Hill & Knowlton 2:00 p.m. – 3:00 p.m. Session 1: Identifying Your Interests and Laying the Groundwork (entrepreneurship) - Tambra R. Stevenson, M.S., Creative Cause The Truth About Communications: It Takes More Than a PR Degree (skill building) – Jennifer Brown, Limited Brands and Jason Tostevin, Limited Brands Brand Awareness, Product Placement and PR (specialization) – Jamie Gudenau, Hunter Pubic Relations Test Your Writing Skills: Get it Write (skill building) - Steve Cody, Managing Partner and co-founder, Peppercom 3:15 p.m. – 4:15 p.m. Session 2: The Next Step after Graduation – Dr. Joseph Basso, Associate Professor and Graduate Public Relations Coodinator, Rowan University Diversity in the Workplace and Around the Globe: Confronting the “-Isms.” – Rosanna Fiske, APR, Associate Professor, Florida International University Make Your Special Event a Success (specialization) – Laura Lohman, Meeting & Event Coordinator, AIM Meeting and Events The Ins and Outs of Hotel, Hospitality, and Restaurant PR – Katie Rackoff, Marketing Communications Manager, Park Hyatt Washington DC 4:30 p.m. – 5:30 p.m. Session 3: Learning the ABCs of Educational Public Relations: - Edward Moore, APR, Associate Professor, Rowan University Media Relations During a Crisis - Dr. Joseph V. Trahan, III, APR, Fellow PRSA, President, CEO & Media Relations Trainer, Trahan & Associates Entertainment PR: Studios, Celebrities, their Publicists and the Media (specialization) – Kevin Kern, Media Relations Manager, Elvis Presley Enterprises, Inc. 6:00 p.m. On Your Own – Dine Around Sunday, October 21 8:00 a.m. – 12:00 p.m. Registration and Information Table 8:30 a.m. – 9:30 a.m. Public Relations vs. Media Panel Moderator - Nicole Galvin, Programs Director, PRSSA 2007 National Conference, Rowan University Panelists - Dawn Jones, Managing Partner, KD Communications Guy Shields, APR,Media Relations Manager, Raytheon Integrated Defense Systems Larry Litwin, Assistant Professor, Communications, Rowan University Henry Holcomb, Business Writer, Philadelphia Inquirer Liz Keptner, Morning Anchor, CBS 3 Irv Randolf, Managing Editor, Philadelphia Tribune 8:30 a.m. – 9:30 a.m. A 40th Anniversary Highlight: Meet the Living Legends! Sponsored by the Plank Center for Leadership in Public Relations Judith Bogart, APR, Fellow PRSA, PRSA Past President, Lund and Ferguson honoree E. Ronald Culp, Arthur W. Page Society Distinguished Service honoree Ofield Dukes, APR, Fellow PRSA, PRSA Gold Anvil honoree Gary D. McCormick, APR, Fellow PRSA, PRSA Foundation President and Ferguson Award honoree Advance questions are welcome by e-mail to Dr. Bruce Berger at berger@apr.ua.edu. 9:45 a.m. – 10:45 a.m. Session 1: Thinking Outside the Box: Creating Innovative Campaign Strategies – Rob Vallentine, Global Communications Leader, Public Affairs, The Dow Chemical Company – Sponsored by The Dow Chemical Company Campaigning on YouTube and in Second Life: How Much Will Web 2.0 Matter in the 2008 Election? – Torod B. Neptune, Senior Vice President, U.S. Public Affairs Practice Leader, Waggener Edstrom Worldwide Balancing PR with Your Personal Life upon Graduation – Linda Aldoory, University of Maryland Tips on Pitching to the Media - Margo Mateas, President, Public Relations Training Company 11:00 a.m. – 12:00 p.m. Session 2: Agency vs. Corporate: Which is Right for You? (specialization) - Lori George Billingsley, Director, Community & Multicultural Communications for Coca-Cola North America, The Coca-Cola Company The Ever Changing Structure on Public Relations – Julie Jarrett, Vice President, Heyman Associates, Inc. Been There, Done that – Terrie Williams, President, The Terrie Williams Agency Take off on a Global Mission with Health Care PR Presenter – Judith Black, Director, Public Relations, St. Jude Children's Research Hospital 12:30 p.m. – 2:00 p.m. PRSA General Session - Mia Farrow, Acclaimed Actress and Humanitarian Activist 2:30 p.m. – 3:30 p.m. Chapter Firm Workshop 2:30 p.m. – 3:30 p.m. Regional Activity Workshop 8:00 p.m. – 11:00 p.m. Light Up the Night social Monday, October 22 8:00 a.m. – 12:00 p.m. Registration and Information Table 7:30 a.m. – 8:30 a.m. PRSA/PRSSA Coffee Break Sponsored by Willamette University Atkinson School of Graduate Management 8:00 a.m. – 9:30 a.m. PRSA General Session – Tim Russert - Managing Editor and Moderator of "Meet the Press" and political analyst for "NBC Nightly News" and "Today" 10:15 a.m. – 11:15 a.m. Session 1: Setting Yourself Apart - Maya Kalkay, Director of Human Resources, Burson-Marsteller - Bernie Frazier, Vice President of Talent Acquisition, Fleishman-Hillard - Kellie Fagan, Account Executive, Vox Medica Explore the Unknown: Let Travel and Tourism PR Lead You to Your Destination – Meryl Levitz, President and CEO, Greater Philadelphia Tourism and Marketing Company The Advocacy of Public Relations – Michael Cherenson, APR, Vice President, Public Relations, The Cherenson Group and Brandi Boatner, PRSSA National Vice President of Advocacy Strike a Job in Sports PR: PRactice Makes Perfect - Bill Holtz, Vice President, Alan Taylor Communications 11:45 a.m. – 12:45 a.m. Session 2: How PR Can Help Save the World, Panelists: - Michael Kling, Director, National Media Relations, March of Dimes - Diane Concannon, Director of Public Relations, American Red Cross of Central New Jersey - Christopher Cathcart, President, OneDiaspora Group Real Life Results: How PR Changed the Lives of Children with Asthma – PRSA 2007 “Best of” Silver Anvil Award Winner, - Fleishman-Hillard’s Project E.R.A.S.E. Team “The Golden Dialogue”: An Interview With a Legend – Guest: Debra A. Miller, Ed.D., APR, Fellow PRSA, Senior Director of Marketing and Communication, Clark Atlanta University Interviewer: Joann E. Killeen, APR, Fellow PRSA, President, Killeen Furtney Group 1:00 p.m. – 2:00 p.m. Philadelphia’s Next Top Model: Dress for Success, - Nicole Cashman, Cashman & Associates w/ box lunch 2:30 p.m. – 5:00 p.m. Career Development Exhibition 3:00 p.m. – 5:00 p.m. Resume Enhancement Session – Sponsored by General Motors 6:00 p.m. – 8:00 p.m. 40th Anniversary Awards Ceremony and Banquet Tuesday, October 23 8:00 a.m. – 9:00 a.m. PRSA General Session - Donna Brazile, Political Commentator and Chair of the Voting Rights Institute 10:00 a.m. – 11:30 a.m. Farewell Breakfast – Sponsored by Howard University