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Agency vs. Corporate: Which is Right for You?


Lori George Billingsley
Director, Community & Multicultural Communications for Coca-Cola North America
The Coca-Cola Company

Lori George Billingsley has over 20 years of public relations experience in developing and implementing breakthrough programs that meet organizational goals, target audience needs and produce results. Currently, she is the Director of Community and Multicultural Communications for Coca-Cola North America (CCNA) in Atlanta, Georgia.

She has been in the Public Affairs and Communications department of The Coca-Cola Company (TCCC) for the past five years in a variety of positions, including Director of Regional Communications for CCNA, Director of Issues Communications and Director of Shareowner Affairs for TCCC.

Prior to joining TCCC, Lori had her own public relations consultancy, LG Communications. The consultancy provided communications solutions for clients with a range of needs including launching national and local public education and awareness campaigns, forging public/private partnerships, managing special events, media and community relations, proposal writing and budget development, broadcast services, developing health communications programs, reaching multicultural audiences and conducting diversity training workshops. Clients included corporations, nonprofit organizations, associations, foundations and public relations firms.

Formerly a vice president at Porter/Novelli, one of the nation’s top public relations firm, Lori managed a number of nationally acclaimed public education campaigns for the National Heart, Lung, and Blood Institute and National Cancer Institute. She co-founded the firms alliance building and multicultural communications practices and serviced clients, including federal agencies, Fortune 500 corporations, associations and nonprofit organizations

Lori joined Porter/Novelli from the District of Columbia Government where she was a senior public affairs specialist. In that capacity, she wrote speeches, promotional materials, coordinated events, publicity and community outreach efforts for the Office of Human Right and Minority Business.

Lori was an associate professor of public relations at Ohio Dominican College in Columbus, Ohio, and has also taught classes as an instructor and lecturer at World Harvest Bible College in Columbus, Ohio, and Howard University in Washington, D.C.

She is an active member of the Public Relations Society of America’s (PRSA) Georgia Chapter, she serves on the Executive Committee for PRSA’s Multicultural Communications Section and is the Section’s immediate past chair. She was a founding member of the Washington, D.C. Chapter of the Black Public Relations Society. Lori has also served on several national and local boards and committees; judged national communications campaign competitions; received numerous awards for her work; authored papers, publications and reports; and has conducted workshops and presentations on a variety of issues.

She received her Bachelor of Arts in public relations at Howard University and her Master of Arts in public communications at American University, both in Washington, D.C. Lori is an ordained minister and published writer.


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