Schedule   Home Sponsors: Contributors: PRSSA links:		Back to Schedule The Advocacy of Public Relations Michael Cherenson, APR 2007 PRSA Secretary Executive Vice President, Public Relations Success Communications Group A 17-year industry veteran and the author of three studies on the impact of reputation, Michael Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board and Public Relations Society of America (PRSA) and holds and Advanced Certification in Political Management from Graduate School of Political Management (GSPM) at George Washington University, Washington, DC. His expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management and interactive public relations. At Success Communications Group, he serves as chief public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele. In 2006, Cherenson was elected Secretary of the national Board of Directors of the Public Relations Society of America (PRSA), the world's largest professional organization for PR professionals, with more than 31,000 members. In 2003 Cherenson was elected to a three-year term on the national PRSA Board, where he also served as chair of the PRSA Advocacy Advisory Board, and liaison to the Board of Professional Ethics and Standards and Public Relations Student Society of America (PRSSA). During his tenure on the Board of Directors, Cherenson co-authored a PRSA study on MBA Programs and their communication curricula. In 2005, Cherenson represented PRSA and the U.S. State Department and its Bureau of International Information Programs, on a mission to Croatia, where he served as a keynote speaker at the 6th Annual Croatian Public Relations Association Conference. An advisory board member to the University of Florida's Department of Public Relations, Fairleigh Dickinson University's Corporate and Organizational Communication Department, and Gibbs College, he is a past President of the NJ Chapter of the PRSA, which honored him with its Service Award in 2002. Cherenson is a graduate of Ithaca College, Ithaca, NY.