SATURDAY, October 25, 2008
8:00 a.m. – 7:00 p.m.	Registration—What’s the 3-1-3?
8:00 a.m. – 9:00 a.m.	Continental Breakfast
9:00 a.m. – 11:00 a.m.	Keynote Address: Ofield Dukes, APR, Fellow PRSA / Chapter Roll Call
1:00 p.m. – 2:00 p.m. Session 1	Motor City Metamorphosis Automotive PR Panel Mary Henige, APR Director of Executive & Strategic Communication, General Motors Corp. Mark Truby Ford Motor Company TBA, Chrysler Driven to the Solution Crisis Management Tim McIntyre Vice President, Communications, Domino’s Pizza, LLC Crossing Borders through Communication Global PR Stanley Stein, APR Executive Vice President, Weber Shandwick Worldwide Ethics in PR Panel John Bailey President/CEO, John Bailey & Associates, Inc Ginni Jurkowski Lecturer, State University of New York at Geneseo Deborah Silverman, Ph.D., APR Assistant Professor, Buffalo State College
2:30 p.m. – 3:30 p.m. Session 2	Promoting Healthy Living Healthcare PR Rose Glenn, APR, Senior Vice President, Marketing and Public Relations, Henry Ford Health System Crisis on Campus: Virgina Tech Crisis Communication Jeffrey Douglas, APR, Fellow PRSA Director of Public Relations, Virginia-Maryland Regional College of Veterinary Medicine Entertainment PR Rita Tateel, President, The Celebrity Source The Inside Scoop About Promotions Radio Broadcast - TBA
4:00 p.m. – 5:00 p.m. Session 3	Distinguished Champions Sports PR David M. Wieme, Director, Strategic Communication, Palace Sports & Entertainment TBA Building and Sustaining an Empire Entertainment PR Karen Cullen Vice President, Corporate Communications, Ilitch Holdings Market Your Campaign Julie Hamp, APR Senior Vice President PepsiCo
5:15 p.m. – 6:15 p.m.	Officer Discussions: Secretaries and Treasurers PR Liaisons, Historians and Webmasters Publications and Student-Run Firms
6:30 p.m.	Dine Around
6:45 p.m.	Chapter President’s Officer Discussions and Dinner on the Detroit Princess

SUNDAY, October 26, 2008
9:00 a.m. - 12 p.m.	Registration—What’s the 3-1-3?
10:00 a.m. – 11:15 a.m.	Living Legends Panel Steven Harris VP, Global Communications, General Motors Thomas Hoog, Fellow PRSA President/CEO (ret.), Hill & Knowlton John Felton Founder, Institute for Public Relations Dr. Debra Miller, APR, Fellow PRSA Senior Director, Marketing and Communications, Clark Atlanta University Regional Activity Workshop Student-run Firm Workshop
12:30 p.m. – 2:00 p.m.	PRSA General Session Craig Newmark, Founder of craigslist.com
2:30 p.m. – 3:30 p.m. Session 1	Innovative Connection Social Media Panel Jud Branam, Managing Director, Manning Selvage & Lee Event Planning Dennis Gaschen, APR, Public Relations Counselor, Professor, California State University, Fullerton Going Green: From Detroit to the Valley and Everywhere in Between Tracey Parry, APR Senior Vice President, Airfoil Public Relations Diversity Rosanna Fiske, APR Graduate Coordinator & Associate Professor, Florida International University
4:00 p.m. – 5:00 p.m. Session 2	Building Bonds Through Urbanization Community Relations Peggy Goodwin, APR President, The Goodwin Company Integrating Innovative Ideas Internal PR Jennifer Brown, Internal Communications Manager, Limited Brands Logistical Services Presentation by 2008 Bateman Case Study Competition winners Loyola University New Orleans Diversifying Your Donors Donor/Fundraising PR Peggy Goodwin, APR President, The Goodwin Company
7:00 p.m. – 9:00 p.m.	PRSSA Reception

MONDAY, October 27, 2008
7:00 a.m. - 11:00 a.m.	Registration—What’s the 3-1-3?
7:30 a.m. – 8:00 a.m.	PRSSA/PRSA Coffee Break
8:00 a.m. – 9:30 a.m.	PRSA General Session Bob Lutz, Vice Chairman of Global Products, General Motors
11:00 a.m. - 1:30 p.m.	High School Outreach
11:00 a.m. – 12:00 p.m. Session 1	Advocacy in Public Relations Courtney Olson PRSSA Vice President of Advocacy and PRSA Representatives Common Threads Global PR James Holtje Senior Manager, Leadership Communications Siemens Corporation Driving the Profession: Preparing Graduates for Distinction Gwyn Walcoff, APR CCG Public Relations Corporate vs. Agency Lori George Billingsley, Director of Multicultural Communications, The Coca-Cola Company
12:30 p.m. – 1:30 p.m. Session 2	Travel & Tourism TBA Revolutionizing the dot COMM TBA Politics of Persuasion TBA Internal PR TBA Alison Bunin Corporate Director, Employee Communications North Shore-Long Island Jewish Health System
2:00 p.m. – 4:00 p.m.	Career Development Exhibition
3:15 p.m. – 4:15 p.m.	Resume Workshop: Pre-registration required (limited to first 300 participants)
6:00 p.m. – 8:30 p.m.	Awards Ceremony

TUESDAY, October 28, 2008
8:00 a.m. – 9:30 a.m.	PRSA General Session Mitch Albom, Author, "For One More Day," "The Five People You Meet in Heaven," and "Tuesdays with Morrie"
10:45 a.m. – 12:15 p.m.	Farewell Breakfast

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