Program
FRIDAY, November 6, 2009
9:00 AM - 7:00 PM Registration & Rescue Tower Info Station
10:00 AM - 2:30 PM
Community Service Initiative: "PR Students Who Care"
 Competition/Regional Activity
 PRSSA/CSUF Social Media Challenge
3:00 PM - 4:00 PM
Chapter Development Session 1
A Thematic Approach to PRSSA Chapters
University of Texas at Austin		 Portfolios and E-portfolios: Creating Connections During This Wave of Change
Indiana State University		 Saved by the Bell: Successful Service
University of Nebraska at Omaha		 Two-Way Mentorship Model: Making the Most of Your Professional Connections
Brigham Young University
4:15 PM - 5:15 PM
Chapter Development Session 2
Gala-vanizing Your Chapter
Roger Williams University		 Going Pro! Career Development for Young Professionals
University of Wisconsin-Madison		 Real Experience Builds Real Leaders
Brigham Young University-Idaho		 Rep Your Org With PRSSA’s Utica College Alpha Chapter
Utica College
5:30 PM - 7:00 PM PRSSA Advisor Session
5:30 PM - 6:30 PM Chapter Presidents' Leadership Workshop
Leisa Brug Kline
Chapter president
Orange County PRSA
7:30 PM - 10:00 PM "Bring Us Something PRSSA" Fiesta
SATURDAY, November 7, 2009
7:30 AM - 5:00 PM Registration & Rescue Tower Info Station
7:30 AM - 8:30 AM Continental Breakfast
8:30 AM - 10:30 AM Keynote Address/Chapter Roll Call
Mona Pasquil
Vice President
MSHC Partners, Inc.
11:00 AM - 12:00 PM Chapter Presidents' Brunch
12:30 PM - 1:30 PM
Session 1
Avoiding Social Media Landmines
Social Media Ethics
Susan Balcom Walton
Associate Chair
Department of Communications, Brigham Young University
Joel Campbell
Assistant Professor
Department of Communications, Brigham Young University
 From Bonfire to Bona Fide Events
Event Planning
Mark Lorimer
Owner
Eventive Group
David Anderson
Principal Owner
Eventive Group
 Palm Trees and Press Releases
Media Relations
Joseph V. Trahan, III, APR, Fellow PRSA
President & CEO
Trahan & Associates
 The Currents of Change
Crisis Communications
Derek S. Danziger, APR
Vice President, Marketing & Communications
Centre City Development Corporation
Michael Rose
Vice President
Nuffer, Smith, Tucker, Inc.
Gayle Lynn Falkenthal, APR
President
Falcon Valley Group
2:00 PM - 3:00 PM
Session 2
Go Global, Get an Edge
International PR
James P. Holtje
Senior Manager, Leadership
Siemens
 Protect Your Publics While Soakin' Up the Sun
Public Affairs/Community Engagement
April Bolduc
Public Relations Manager
Sempra Energy
 Styling the Trends
Fashion
Crosby Noricks
Founder and Editor, PR Couture.com; Social Media Strategist
Red Door
 View From the Top: How Young Talent Can Stand Out
Career Prep
Ron Culp
Partner, Director, North America Corporate Practice
Ketchum
Kevin Saghy
Account Executive
Ketchum
3:30 PM - 4:30 PM
Session 3
Channeling the Message From the Inside Out
Employee Relations
Sheri Oppenheimer
Communications Manager, Campbell's Foodservice
Campbell Soup Company
 Lights, Camera, Control: The World of Entertainment & Sports PR
Entertainment PR
Cathy Williams
Communications Director
KCET/PBS
Karen Lee
Media Relations Consultant
Warren Miller
Director of Media Relations
San Diego Padres
Nicole Y. Marostica
Director
ABC Studios
 Sailing a Different Wind: Working in the Nonprofit Sector
Nonprofit PR
Debbie A. Mason, APR, Fellow PRSA
SVP/Chief Brand and Development Officer
United Way of Broward County
Del Galloway, APR
Vice President of Public Relations
United Way of America
Tish Young McCutchen
Director, Field Communications
United Way Worldwide
 The Greener Side of PR
Environmental Public Affairs
Amy K. Taylor
Environmental, Safety & Quality Communications
Toyota Motor Sales, USA, Inc.
Jana Hartline
Environmental Communications Manager
Toyota Motor Sales, USA, Inc.
SUNDAY, November 8, 2009
9:00 AM - 12:00 PM Registration & Rescue Tower Info Station
9:15 AM - 10:30 AM
Living Legends Panel
Joe S. Epley, APR, Fellow PRSA
John L. Paluszek, APR, Fellow PRSA
Isobel Parke, APR, Fellow PRSA
Frank W. Wylie, APR, Fellow PRSA
 Regional Activity Workshop
 Student-run Firm Workshop
11:00 AM - 12:30 PM Boxed Lunch
11:15 AM - 12:15 PM Officer Discussions
1:00 PM - 2:30 PM PRSA General Session
Arianna Huffington
Founder
The Huffington Post
3:30 PM - 4:30 PM
Session 1
Cruisin’ with PR
Corporate vs. Agency
Rana Kay
Public Relations Manager
Hard Rock Hotel San Diego
Tim Wheatcroft
General Manager, San Diego Office
Allison & Partners
 Diving Into Diversity
Diversity
Travis Parman, APR
Manager, Consumer Media Strategy
General Motors Corporation
Sonia Sroka
Vice President, Hispanic Marketing
Porter Novelli International
 Entertainment and Sports PR Roundtable
Entertainment and Sports PR
Rita Tateel
President
The Celebrity Source
Bill Shaikin
Reporter
Los Angeles Times
 Sunrise to Sunset: Your PR Check Up
Health Care
T. Garland Stansell
Chief Communications Officer, Corporate Communications
Children's Health System and Hospital
Richard G. Buck
Chief Communications Officer
Bayada Nurses
5:00 PM - 6:00 PM
Session 2
Making Money Matter While Balancing the Benefits
Financial Communications & Ethics
David Silver, APR
Silver Public Relations
Jonathan R. Slater, Ph.D.
State University of New York at Plattsburgh
Deborah A. Silverman, Ph.D., APR
Assistant Professor of Communication
Buffalo State College
 PRSSA 2010 Bateman Case Study Competition
Stacy Gimbel
Public Affairs Specialist
U.S. Census Bureau
 The Beachcomber Caucus
Speed Networking		 Voyage to Visions
Hospitality, Travel & Tourism
Brad Hawkins
Southwest Airlines
Christina Simmons
Public Relations Manager
San Diego Zoo
8:30 PM - 11:00 PM Pier Party
MONDAY, November 9, 2009
7:00 AM - 11:00 AM Registration & Rescue Tower Info Station
7:45 AM - 8:15 AM Coffee Break With PRSA
8:15 AM - 9:45 AM PRSA General Session
Todd Buchholz
10:30 AM - 12:00 PM Career Development Exhibition (Schools A-L)
12:00 PM - 12:30 PM Break for Exhibitors
12:30 PM - 2:00 PM Career Development Exhibition (Schools M-Z)
2:30 PM - 3:30 PM
Session 1
Backpacks to Briefcases
Accreditation, Graduate Work, Internships, and Volunteering
Dennis John Gaschen, APR
Professor
California State University, Fullerton
Bey-Ling Sha, Ph.D., APR.
Associate Professor
San Diego State University
 Building a Professional Image on Paper, Online & in Person
Résumés, Portfolios & Social Media
Walter R. Bateman II, CPCU, ARM
Retired CEO
The Harleysville Group
Natalie Neczypor
Marketing Executive
Ernst & Young LLP
 From Wannabe to Winner
Etiquette & 30-second Commercials
Debbie Darling
Industry Specialist for Humanities, Social Sciences & Government
California State University, Fullerton
Laura Neal
Industry Specialist for Arts, Entertainment & Communication
California State University, Fullerton
4:00 PM - 5:00 PM
Session 2
(2 events from Session 1 repeated)
Building a Professional Image on Paper, Online & in Person
Résumés, Portfolios & Social Media
Natalie Neczypor
Marketing Executive
Ernst & Young LLP
Walter R. Bateman II, CPCU, ARM
Retired CEO
The Harleysville Group
 From Wannabe to Winner
Etiquette & 30-second Commercials
Debbie Darling
Industry Specialist for Humanities, Social Sciences & Government
California State University, Fullerton
Laura Neal
Industry Specialist for Arts, Entertainment & Communication
California State University, Fullerton
6:00 PM - 8:30 PM “Academy of PRSSA Awards” Ceremony and Dinner
9:00 PM - 11:00 PM Stay Classy PRSSA After Party
TUESDAY, November 10, 2009
9:00 AM - 11:00 AM "Sunrise Send Off" Farewell Breakfast
Julio Badin
General Manager, Park Operations and Guest Services
Disney’s California Adventure

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