Program

Note:  Speakers, sessions and other Conference events are subject to change without notice.

FRIDAY, OCTOBER 12

10 a.m. – 7 p.m.Registration and Hospitality
11 a.m. – 12:30 p.m.Special Session
3 p.m. – 4 p.m.Chapter Development Session 1
4:15 p.m. – 5:15 p.m.Chapter Development Session 2
5:30 p.m. – 6:45 p.m.Chapter Presidents’ Leadership Workshop
6:15 p.m. – 7:30 p.m. PRSSA Adviser Session
8 p.m. – 10:30 p.m.A Day in the Bay – Opening Night Celebration

SATURDAY, OCTOBER 13

8 a.m. – 2 p.m. Registration and Hospitality
8 a.m. – 9 a.m. Continental Breakfast
9 a.m. – 11:30 a.m. 
  • Welcome
  • Awards
  • Keynote Address
  • Chapter Roll Call
12 p.m. – 1:15 p.m. Chapter Presidents’ Lunch
Sponsored by General Motors
1:30 p.m. – 2:30 p.m. 
  • Working with What You've Got
  • Media Training
    • Joseph V. Trahan, III, APR, Fellow PRSA,
      CEO and President, Media Relations Trainer, Trahan and Associates
  • Breaking Into Sports
    • Maurice Brazelton
      Production Manager, Sacramento Kings
    • Chris Clark
      Director, Public Relations, Sacramento Kings
    • Paul Epstein
      Director, Ticket Sales & Premium Seating, Sacramento Kings
    • Ivette Gonzalez
      Director, Community Relations, Sacramento Kings
    • Andrew Nicholson
      Director, New Media, Sacramento Kings
  • Prescriptions Doctors Can't Write
2:45 p.m. – 3:45 p.m.
  • The Bare Essentials of PR
  • Working with Journalists
  • Don't Cry Over Spilled…Oil?
    • Alexia Retallack
      Manager of Public Affairs, Training, and COFR, State of California Dept. of Fish and Game
  • Before, During and After the Red Carpet
4 p.m. – 5 p.m.
  • Supporting a Greater Cause
  • Back to the BAYsics
  • Scoring Off the Field
  • "Google It"
5:15 p.m. – 6:15 p.m. Officer Discussions
Open EveningExplore On Your Own

SUNDAY, OCTOBER 14

9 a.m. – 12 p.m.Registration and Hospitality
9 a.m. – 10:30 a.m.Keynote Address
11 a.m. – 12 p.m. 
1 p.m. – 2:30 p.m. PRSA General Session
3:30 p.m. – 4:30 p.m.
  • Keen on Green
  • Putting on the Glam and Glitz
  • California's Capitol into PR
  • New Professionals

MONDAY, OCTOBER 15

7 a.m. – 12 p.m.Registration and Hospitality
8 a.m. – 9:15 a.m. 

PRSA General Session

10:30 a.m. – 12 p.m.Career Development Exhibition (Schools A-L)
12:30 p.m. – 2 p.m.Career Development Exhibition (Schools M-Z)
2:30 p.m. – 3:30 p.m.
  • Big "Bay" Theory
  • The Price of Raising Awareness
  • Facebook: A Virtual Art
  • Leaving the Lights On
6 p.m. – 8:30 p.m. Awards Dinner

TUESDAY, OCTOBER 16

8 a.m. – 9:15 a.m.

Farewell Breakfast and Final Goodbyes

9:45 a.m. – 11 a.m.PRSA General Session

 Speakers, sessions and other Conference events are subject to change without notice.