2010 National Assembly

March 11–14
Austin, Texas

Program (PDF)

Thursday, March 11

4–6 p.m. Day-of Competition
7–9 p.m. Welcome Reception

Friday, March 12

7:45–8:30 a.m. Continental Breakfast
8:30–9:30 a.m. Chapter Officer Sessions
9:40 a.m.–1 p.m. Leadership Training Sessions
1–2:15 p.m. Lunch on Your Own
5:30–7:30 p.m. Reception With the PRSA Austin Chapter

Saturday, March 13

7:45–8:15 a.m. Continental Breakfast
8:15 a.m.–12 p.m. National Assembly Meeting
12–1:15 p.m. Lunch on Your Own
1:15–6:30 p.m. National Assembly Meeting

Sunday, March 14

8–8:45 a.m. Continental Breakfast
8:45–11:30 a.m. Farewell Meeting With Keynote Speaker Katherine McLane, Senior Director, Communications & External Affairs, The Lance Armstrong Foundation
12–2 p.m. Meeting of Newly Elected Officers and Current National Committee

Day-of Competition

The 2010 Day-of Competition was sponsored by The CW Networked and challenged students to create a social media campaign to promote "The Vampire Diaries." Each member of the winning team received $50 and a plaque, and each member of the runner-up team received a complimentary PRSA Associate Membership.

First Place Team

Ryan Bytheway, Brigham Young University
Ian De La Rosa, Illinois State University
Sarah Grewal, Cameron University
Christa Keizer, California State University, Fullerton
Renee LeGendre, Ohio Northern University
Meredith Lockhart, Murray State University
Regina Pena, University of Alabama at Tuscaloosa

Runner-up Team

Gabriele Bladdick, Valparaiso University
Amanda Harris, Cameron University
Erika Ludwig, Georgia State University
Jill Oliver, University of North Carolina at Charlotte
Andrew Scott, University of North Dakota
Rachel Sprung, Boston University

Leadership Training Sessions

Session 1: Does My Personality Affect Group Dynamics?
Jenna Huskinson, Mary Macaranas, Gail Liebl and Kion Sanders
Members will take a personality test and then break into groups to draw a logo that represents their personality type and prepare a three-minute presentation. Each group will teach other attendees about their personality style. At the end of each presentation, the National Committee representatives will provide a synopsis of the personalities and share how they can work with one another.

Session 2: What's The Best Way To Jump This Hurdle?
Rebecca Timms, Brandi Boatner, Jason Sears, Michael Wilson and Dr. Julie Henderson, APR, Fellow PRSA
National Committee members will role-play three scenes and discuss with attendees what happened in the scene and the best way to handle the situations. After this, students will pose Chapter-development-related questions to National Committee members.

Session 3: Protecting My Brand
Nick Lucido, Patrick Hernandez, Travis Parman, APR, and Janelle Huelsman
National Committee members will share a PowerPoint presentation that defines a personal brand and provide suggestions for building a great brand, share examples of what a negative brand is and discuss how it affects your reputation. At the end of the session, they will show three videos from PRSSA members who have personal branding success stories.