A cover letter's purpose is to obtain an interview, not tell a lengthy story. The focus should be on your qualifications, and setting up an interview. There are two types of cover letters - specific and general. The specific cover letter is directed at a specific company, specific person, and position. The specific cover letter personally addresses the company’s needs. It also sends a positive message to the employer that you are truly interested because you took the time to write an individual letter. A general cover letter is often addressed Dear Employer, (with date omitted) and emphasizes your qualifications in hopes that a position will be available to utilize your skills.
A good cover letter:
Makes an immediate connection to the position or company
Is written directly to the person responsible for hiring decisions
Does not sound desperate
Rarely begins sentences with "I"
Is brief and to the point
Does not sound like a form letter
Successfully markets the job seeker
Directly asks for a specific form of response
Requests a meeting rather than an interview
Has correct spelling and is written professionally
Cover Letter Outline
Paragraph 1:
- How did you hear about this position/company
- How did you get this person's name
- What is your objective
Paragraph 2:
- Why are you interested in the position
- How are you qualified for the position
Paragraph 3:
- Request an opportunity to call and speak directly to the employer (within five days after receiving the cover letter and resume)
- Thank the person for their time and consideration
Cover Letter Tips from PR Tactics
Cover Letter Advice from the Bureau of Labor Statistics