PRSA/PRSSA would like to thank the 2008 Bateman Case Study Competition sponsor General Motors and the client, Safe Kids Worldwide. A special thanks also goes to first phase judges for dedicating their time and expertise. Those who participated are listed below:

Emeka Anunkor
Affinity Health Plan

C. Olugbenga Ayeni
Eastern Connecticut State University

Chris Bacey
SGW Integrated Marketing

Alyson Campbell
Porter Novelli

Andrea Canabal
General Motors Group

Debra Carpenter
Webster University

I-Huei Cheng, Ph.D.
University of Alabama

Gemma Craven
Breakaway Communications

Susan Davis
Cardozo School of Law of Yeshiva University

Anne Donohoe
KCSA Public Relations Worldwide

Jim Lukaszewski, APR, Fellow PRSA
The Lukaszewski Group Inc.

Kathleen Fearn-Banks
University of Washington

Henry Feintuch
KCSA Public Relations Worldwide

Doug Fenichel, APR
K. Hovnanian Homes

Lea-Ann Germinder
Germinder & Associates, Inc.

Jennifer Gourdine
JFK Communications, Inc.

Jamie Gudenau
Weber Shandwick Worldwide

Lauren Hackett
Consumer Reports

Mark Hannah
Edelman Public Relations

Judith Harrison
Constituency Management

Kelly Heisler, APR
Ketchum Public Relations

Michele Hujber
Rutgers University

Christopher Hundley
Medgar Evars College, CUNY

Sharon Kahn
Voom HD Networks

Dawn Kelly
Prudential Financial, Inc.

Melissa Kuhn
Hunter Public Relations

Altagracia Dilone Levat
Legal Momentum

Travis Parman, APR
General Motors

Gary Shaffer
Shafferassociates

Melisa Tezanos
General Motors Group

Summary of the first phase judging

PRSSA Headquarters received 76 entries for the 2008 competition. Of these submissions, three were chosen as finalists to present their campaigns in person at General Motors Headquarters in Detroit. A panel of judges from GM and PRSA will then select the first, second and third place team. A total of 15 entries were also deemed by the judges to receive an honorable mention. The results are listed below:

2008 Finalists
(in alphabetical order)

California State University at Long Beach
Loyola University, New Orleans
Texas Christian University

2008 Honorable Mentions
(in alphabetical order)

Brigham Young University, Idaho – Team 1 (A Providence Public Relations Campaign)
Elon University
Ithaca College – Group 1
Miami University
Michigan State University
Roger Williams University
Southern Illinois State University at Carbondale
Texas State University – Love Your Life
Texas State University – Rock the Belt
University of Florida
University of Georgia
University of Maryland
University of Wisconsin at Oshkosh
Washington State University
Western Kentucky University – Team Bravo

Thanks again to all teams for participating. Although this is a competition, the Bateman Competition’s main goal is to be a learning opportunity. We hope all teams gained valuable experience from their hard work. Score sheets will be mailed to all teams by Friday, April 18.

If you have any questions, please feel free to contact Jeneen Garcia, Director of Education at 212-460-1466.