Rules
Clarifications:
Aug. 12: Teams of three students will be
accepted. Teams must have at least three members and no more than five.
Aug.
12: Each team is allowed (but not required) to have only one graduate
student.
Aug. 25: The all-day
event described in the Campaign Brief must be a minimum of three-hours
long.
Campaign Brief
Campaign Rules & Guidelines
Please use the links above to download the campaign brief and rules for The CW Campaign, a new PRSSA opportunity sponsored by The CW.
The CW Campaign invites students to execute a public relations campaign on and around campus for two of television’s hottest new shows — "90210" and "Melrose Place" — airing Tuesday nights on The CW. Students will research and plan their campaigns in August and September, implement from Sept. 11–Oct. 9, and submit their entries to PRSSA by Oct. 26.
The best campaigns will be honored at the PRSSA Awards Ceremony during the 2009 National Conference in San Diego by an actor from one of The CW’s hit series. The team with the best campaign will be awarded a private meet-and-greet with the actor and the opportunity to plan the actor’s media tour while in San Diego.
We see great educational value in this opportunity, and are grateful to The CW for providing it. Monitor our Web site for updated information about the opportunity, and contact leah.elison@prsa.org with questions. For further information about The CW Network and its shows, please visit www.cwtv.com .