September 2011

On behalf of PRSSA, I welcome you to the Public Relations Student International Coalition (PRSIC) website. The PRSIC is managed by the PRSSA vice president of advocacy and intended to create discussion about global public relations, diversity and best practices. Here, we investigate the world of global public relations through continued education and discussion.

As we investigate what our paths will become as future professionals, it may include global communication. The PRSIC will continue to assist you in developing your cross-cultural skills, enhance your identification of cultural differences within the public relations industry globally and discover ways to maintain ethics within our cross-cultural communication.

This site is designed for the discussion of shared experiences, reporting on the industry within specific nations, learning about the world outside of our home nation, and how to effectively communicate with multicultural publics.

I invite you to get involved with the discussion, share your experiences and opinions as well and contribute your personal knowledge of the industry in other nations. Through this website, our goal is to provide information that can be used to transition us from students to the professional in a multicultural world. This information offers views and perspectives from different eyes and different fields within the global public relations industry.

Sincerely,

JR Rochester
National Vice President of Advocacy
PRSSA