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Daniel J. Edelman/PRSSA Award
for the Outstanding Public Relations Student

2007-2008 application form: PDF | DOC

Deadline: Monday, December 31, 2007

Purpose

The Daniel J. Edelman Award was created by company executives and PRSSA in 1990 to “Let his legend live on” to remind young professionals that hard work, dedication and leadership do result in success.

Award

  • $1,500 cash award ($1,000 upon winning award and an additional $500 upon start date of internship)
  • An engraved globe sculpture
  • 3-month paid internship in one of Edelman’s U.S. offices.
    (To be determined by Edelman and Winner)
  • Name of recipient(s) displayed at Edelman headquarters in Chicago
  • Runner-up award of $500 and an opportunity to interview at one of Edelman’s U.S. offices for a full time position

Judging Criteria

Students competing for the Daniel J. Edelman Award must be a PRSSA member and will be judged on their 1) leadership; 2) public relations-related achievements and activities; and 3) recommendations from faculty members and/or industry professionals.

Please attach no more than two letters of recommendation. Entries will not be considered without at least one enclosed with entry. Sealed envelopes are suggested.

Include no more than 10 samples of individual public relations work. Submit this application and supporting materials in a one-inch, three ring binder.

Process

Completed entries must be postmarked by Monday, December 31, 2007. Entries postmarked after December 31st will not be considered. We recommend UPS or FedEx 2-day economy delivery as Edelman is not responsible for lost or undelivered packages. Send entries to:

Ana Vazquez, Edelman
Daniel J. Edelman/PRSSA Award
200 East Randolph Drive, 63rd Floor
Chicago, IL 60601
(312) 240-3000

A panel of judges will evaluate entries. The winner will be notified by Monday, February 11, 2008.


If you have any questions about applying for this award, please contact the PRSSA Vice President of Member Services.


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Public relations:

  • is a means for the public to have its desires and interests felt by institutions in our society. It speaks for the public to otherwise unresponsive organizations, as well as speaking for those organizations to the public.

  • helps achieve mutual adjustment between institutions and groups, establishing smoother relationships that benefit the public.

  • can be a safety valve for freedom. By providing means of working out accommodations, it makes arbitrary action or coercion less likely.

  • is an essential element in the communications system that enables individuals to be informed on many aspects of subjects that affect their lives.

  • can help activate organizations' social conscience.

  • is a universal activity. Everyone practices principles of public relations in seeking acceptance, cooperation or affection of others. Public relations professionals only practice it in a more professional way.


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