Bateman Case Study Competition
Bateman 2008 Case Study Competition information
About the Competition
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| J. Carroll Bateman, APR | |
A National Case Study competition was established by PRSA in
1973 to allow members of the Public Relations Society of America
an opportunity to exercise the analytical skills and mature judgment
required for public relations problem-solving.
The name of the competition was changed in 1983 to honor the
late J. Carroll Bateman, APR. Mr. Bateman was a past president
of both the Public Relations Society of America (1967) and the
International Public Relations Association (1980). After a distinguished
career as president of the Insurance Information Institute, he
became professor of public relations at the University of Tennessee
and faculty advisor of its PRSSA Chapter. A charter Friend of
PRSSA, Mr. Bateman was instrumental in founding PRSSA during his
PRSA presidency.
Past case studies have dealt with nuclear energy, the American
Heart Association, a nonprofit community-centered family counseling
service provider, the Campaign for Tobacco-Free Kids, SOLOBIZ.COM,
Visa U.S.A., Contiki Holidays, Ferrero U.S.A.,
Inc., with Nutella as the client, and most recently Ford Motor Credit Company.
Previous Year Winners
Winners-2007
Winners-2006
Winners-2005
Winners-2004
Winners-2003
Winners-2002
Winners-2001
Winners-2000
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