2003 PRSSA Bateman Case Study Competition
Ferrero U.S.A., INC. (Nutella)

Questions & Answers

1. How do we enter the Bateman Case Study Competition?

Complete the enclosed Intent-to-Enter form and return it to PRSSA Headquarters with your $50 entry fee no later than October 25, 2002. After you submit your Intent-to-Enter form, Ferrero U.S.A. Inc. will send you a press kit and a fact sheet about Nutella.

2. How are the winning teams chosen?

Several judging teams, comprised of PRSA Members and Ferrero U.S.A. Inc. (Nutella) representatives, will convene in New York on April 5, 2003 to select the three top entries. These three finalist teams are invited to present their proposals to a distinguished panel of judges on May 2 (destination to be determined by Ferrero U.S.A. Inc.) Following the presentations, the judges will declare first-, second- and third-place winners.

3. What is the prize structure?

The first-place team will receive $2,500 and a trophy; second-place will receive $1,500 and a plaque; and the third-place team will receive $1,000 and a plaque.

All team members will receive a certificate of recognition.

4. Who can participate in the Bateman Competition?

All undergraduate members of PRSSA may participate. Each member must be paid and in good standing. Only team members may create, construct or communicate the case problem.

5. How many teams can enter from a school?

You may have as many teams as your resources permit.

6. How many members can be on a team?

A minimum of four and a maximum of five members can be on team. If your chapter has more than one team, please be sure to properly label and number all materials to avoid confusion.

7. How are team members chosen?

Team members may be elected or appointed. Any reasonable method of team selection is acceptable.

8. Is there a limit to the amount of money that can be spent on the campaign?

Yes, your expenses cannot exceed $300.00. A list of itemized expenses must accompany each team’s entry.

9. Can we do fundraising to increase our budget?

No, fundraising is not allowed during the Bateman Competition.

10. Can we solicit in-kind donations?

Yes, but the donations cannot exceed $1,000 in value. An in-kind donation is any service or product that normally has a dollar amount attached to it, but, the client is now offering this item to you "free-of-charge." Any item that falls under this category must be deducted from the in-kind donation amount. These items cannot exceed $1,000 in total and cannot be combined with the $300 chapter expenses. For example:

a. A pizzeria offers you free pizza for your event. You must calculate what the pizza would have cost and deduct that amount from the $1,000.

b. A copy or printing company offers you their services. You must calculate the cost and deduct it from the $1,000.

NOTE: If the product or service carries no charge to the general public you do not have to deduct anything from the $1,000.

For example:

a. A convention bureau gives you pamphlets, however, these pamphlets are free-of-charge to the general public, so you do not have to deduct anything from the $1,000.

All solicited in-kind donations must be itemized and presented in your entry.

11. How can our advisors assist us?

Each team should designate one faculty advisor and one professional advisor. The advisors will stimulate creativity and give direction, but may not contribute to the actual construction or creation of the campaign. Since the purpose of the competition is to help prepare students to enter the professional world, teams are encouraged to seek out and utilize all of their resources, including contacting members of their sponsoring PRSA Chapter.

12. What is the campaign summary?

The summary is a written outline of the case program, which should summarize all key points. It could include a situation analysis, research, goals and objectives, strategies and tactics and/or evaluations. Each entry must have a summary or it will be disqualified.

13. How long should the summary be?

The written summary shall not exceed 10 pages. Teams may, if they wish, provide supplementary material to accompany the outline. Entries with a summary longer than 10 pages will be disqualified.

14. What supplementary materials may we include?

Traditionally, winning entries include exhibits and/or appendices, which provide detailed information to support the written outline developed by the team. Examples are: news releases, press conference/media materials and schedules, research summaries, proposals for tangential programs, a bibliography and so forth. These materials are extremely important and validate your 10-page summary.

15. Do we have to submit a video?

No. Although previous Bateman Case Study Competitions have included videos, it is not a requirement this year.

16. How many copies of our entry should we prepare?

FOUR. Ferrero U.S.A. Inc. will keep one copy of every entry submitted. Three copies of the entries and all scoring sheets will be returned after the Competition takes place for all but the three finalist teams, to whom we will return two copies with their scoring sheets. We recommend that you keep a copy of your entry for your files as well.

17. Are there any restrictions on the size of our entry?

Your entry must be submitted on 8.5" x 11" paper. It may be bound no larger than
10.5" x 12. Remember to label all entries accordingly to avoid confusion.

18. Do we implement our campaign?

Yes.

19. Can we send out press releases?

Yes.

20. Can we start working on our campaign before the October 25 deadline?

Yes, you may begin planning your campaign immediately.

21. Can we contact Ferrero U.S.A, Inc. (Nutella) directly for more information?

Yes, the name and telephone number of a contact person at Ferrero U.S.A. Inc. will be provided after you submit your Intent-to-Enter Form. You may also check out the Nutella Web site at www.nutellausa.com.

22. What is the profile of the audience?

Your campaign should focus on educating college students and on-campus trades (see challenge). You may include outreach to whomever else your team deems necessary.

23. What is the deadline for submitting the entry?

FOUR copies of your entry must be received at PRSSA Headquarters in New York by Thursday, March 25, 2003. Late entries will not be considered.

25. When is the presentation?

Presentations by winning teams will be held in Somerset, New Jersey (just outside New York City), on Friday, May 2. Each finalist team member, unless pre-arranged, MUST be available tentatively from Wednesday, April 30, until Sunday, May 4. In order to accommodate cost-efficient travel arrangements, finalists must stay for the entire duration of the presentation schedule, which has not yet been finalized. More information about the schedule will be sent to participating teams shortly.

26. Who do I contact with questions?

For more information, contact Allison Asher at PRSSA Headquarters (212) 460-1476 or email Allison Asher at allison.asher@prsa.org.

27. Where do I send the entry?

Bateman Competition
PRSSA Headquarters
33 Irving Place, 3rd Floor
New York, NY 10003

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