2004 PRSSA Bateman Case Study Competition
Ford Motor Credit Company
Background Information
A National Case Study competition was established by PRSA in 1973 to allow
members of the Public Relations Society of America an opportunity
to exercise the analytical skills and mature judgment required
for public relations problem-solving.
The name of the competition was changed in 1983 to honor the
late J. Carroll Bateman, APR. Mr. Bateman was a past president
of both the Public Relations Society of America (1967) and the
International Public Relations Association (1980). After a distinguished
career as president of the Insurance Information Institute, he
became professor of public relations at the University of Tennessee
and faculty advisor of its PRSSA Chapter. A charter Friend of
PRSSA, Mr. Bateman was instrumental in founding PRSSA during his
PRSA presidency.
Past case studies have dealt with nuclear energy, the American
Heart Association, a nonprofit community-centered family counseling
service provider, the Campaign for Tobacco-Free Kids, SOLOBIZ.COM,
Visa U.S.A., Contiki Holidays and most recently, Ferrero U.S.A.,
Inc., with Nutella as the client.
This year we are proud to announce that the 2004 Bateman Case
Study Competition will be sponsored by Ford Motor Credit Company.
As a provider of automotive financing, Ford Credit is a natural
fit in helping young adults manage their financial responsibilities
while they still have a clean slate. This year’s Competition will
allow PRSSA teams to gain knowledge about the role of public relations
as it applies to consumer credit and one of the finalists campaign’s
will be implemented by the sponsor.
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