2004 PRSSA Bateman Case Study Competition
Ford Motor Credit Company
Letter from the PRSSA Director
TO: |
PRSSA Chapter Members
PRSSA Faculty Members |
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FROM: |
Jeneen Garcia
Director of Education, PRSA |
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RE: |
2004 Bateman Case Study Competition |
The 2004 Bateman Case Study Competition offers an exciting, unique
and challenging experience. We believe this Competition will provide
countless opportunities that will allow participants to exercise
creativity and originality in planning their campaign.
PRSSA is pleased to announce that Ford Motor Credit Company will
be this year’s sponsor for the competition. Ford Credit is the
world leader in meeting the financial services needs of automotive
consumers globally. As a provider of automotive financing, the
company is a natural fit in helping young adults manage their
financial responsibilities while they still have a clean slate.
Working with Ford Credit to develop a plan for increased awareness
of its educational program, will allow PRSSA teams to gain knowledge
about the role of public relations as it applies to consumer credit.
This year, the final portion of the Bateman Competition will
take place at Ford Credit’s corporate offices in Detroit, MI.
Each Bateman team member must be available from Tuesday, May 6
through Friday, May 9, 2004 to participate in the final competition.
Please be sure that every consideration is made before entering.
PRSSA looks forward to receiving your entries and encourages
you and your students to enter this competition—not for the money,
and not necessarily for the recognition, but for the rewarding
experience which will undoubtedly further your successful career
in the public relations industry.
Please read the enclosed material carefully and if you have questions,
feel free to contact me at (212) 460-1466 or email jeneen.garcia@prsa.org.
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