2004 PRSSA Bateman Case Study Competition
Ford Motor Credit Company
Questions & Answers
1. How do we enter the Bateman Case Study Competition?
Complete the enclosed Intent-to-Enter form and return it to PRSSA
Headquarters with your $50 entry fee no later than Friday,
October 31, 2003. After you submit your Intent-to-Enter
form, Ford Motor Credit Company will send you a media kit containing
information about the company and its credit program.
2. How are the winning teams chosen?
Several judging teams, comprised of PRSA members and Ford Credit
representatives, will convene in New York on April 3 and 4, 2004,
to select the three top entries. These three finalist teams are
invited to present their proposals to a distinguished panel of
judges on May 7 in Detroit. Following the presentations, the judges
will declare first-, second-, and third-place winners.
3. What is the prize structure?
The first-place team will receive $2,500 and a trophy; second-place
will receive $1,500 and a plaque; and the third-place team will
receive $1,000 and a plaque.
All team members will receive a certificate of recognition.
4. Who can participate in the Bateman Competition?
All undergraduate members of PRSSA may participate. Each member
must be paid and in good standing. Only team members may create,
construct or communicate the case problem.
5. How many teams can enter from a school?
You may have as many teams as your resources permit.
6. How many members can be on a team?
A minimum of four and a maximum of five members can be on team.
If your chapter has more than one team, please be sure to properly
label and number all materials to avoid confusion.
7. How are team members chosen?
Team members may be elected or appointed. Any reasonable method
of team selection is acceptable.
8. Is there a limit to the amount of money that can be spent
on the campaign?
Yes, your expenses cannot exceed $300.00. A
list of itemized expenses must accompany each team’s entry. This
list must be separate from your list of in-kind donations.
9. Can we do fundraising to increase our budget?
No, fundraising is not allowed during the Bateman
Competition.
10. Can we solicit in-kind donations?
Yes, but the donations cannot exceed $1,000
in value. An in-kind donation is any service or product that normally
has a dollar amount attached to it, but, the client is now offering
this item to you "free-of-charge." Any item that falls
under this category must be deducted from the in-kind donation
amount. These items cannot exceed $1,000 in total and cannot be
combined with the $300 chapter expenses. For example:
- A pizzeria offers you free pizza for your event. You must
calculate what the pizza would have cost and deduct that amount
from the $1,000.
- A copy or printing company offers you their services. You
must calculate the cost and deduct it from the $1,000.
NOTE: If the product or service carries no charge
to the general public you do not have to deduct anything from
the $1,000.
For example:
- A convention bureau gives you pamphlets, however, these pamphlets
are free-of-charge to the general public, so you do not have
to deduct anything from the $1,000.
All solicited in-kind donations must be itemized and presented
in your entry.
11. How can our advisors assist us?
Each team should designate one faculty advisor and one professional
advisor. The advisors will stimulate creativity and give direction,
but may not contribute to the actual construction or creation
of the campaign. Since the purpose of the competition is to help
prepare students to enter the professional world, teams are encouraged
to seek out and utilize all of their resources, including contacting
members of their sponsoring PRSA Chapter.
12. What is the campaign summary?
The summary is a written outline of the case program, which should
summarize all key points. It could include a situation analysis,
research, goals and objectives, strategies and tactics and/or
evaluations. Each entry must have a summary or it will be disqualified.
13. How long should the summary be?
The written summary shall not exceed 10 pages. Teams may,
if they wish, provide supplementary material to accompany the
outline. Entries with a summary longer than 10 pages will be disqualified.
14. What supplementary materials may we include?
Traditionally, winning entries include exhibits and/or appendices,
which provide detailed information to support the written outline
developed by the team. Examples are: news releases, press conference/media
materials and schedules, research summaries, proposals for tangential
programs, a bibliography and so forth. These materials are extremely
important and validate your 10-page summary.
15. Do we have to submit a video?
No, although previous Bateman Case Study Competitions
have included videos, it is not a requirement this year.
16. How many copies of our entry should we prepare?
Four. Ford Credit will keep one copy of every
entry submitted. Three copies of the entries and all scoring sheets
will be returned after the Competition takes places for all but
the three finalist teams, to whom we will return two copies with
their scoring sheets. We recommend that you keep a copy of your
entry for your files as well.
17. Are there any restrictions on the size of our entry?
Your entry must be submitted on 8.5" x 11" paper. It
may be bound no larger than
10.5" x 12. Remember to label all entries accordingly to
avoid confusion.
18. Do we implement our campaign?
Yes. You may implement your campaign ONLY on
your campus and in local area high schools. Any events taking
place as a result of your campaign implementation must occur between
February 1 through February 29. Failure to comply with this timeframe
will result in disqualification.
19. Can we send out press releases?
Yes. You may send out news releases in your
local area only.
20. Can we start working on our campaign before the October
25 deadline?
Yes, you may begin planning your campaign immediately.
21. Can we contact Ford Credit directly for more information?
Yes, the name and telephone number of a contact
person at Ford Credit will be provided after you submit your Intent-to-Enter
form. You may also check out the Ford Credit Web site at www.fordcredit.com.
22. What is the profile of the audience?
Your campaign should focus on educating college and high school
students about credit (see challenge).
23. What is the deadline for submitting the entry?
FOUR copies of your entry must be received
at PRSSA Headquarters in New York by Friday, March 26, 2004. Late
entries will not be considered.
24. When is the presentation?
Presentations by winning teams will be held in Detroit on Friday,
May 7. Each finalist team member MUST be available from Thursday,
May 6, until Sunday, May 9. In order to accommodate cost-efficient
travel arrangements, finalists must stay for the entire duration
of the presentation schedule, which has not yet been finalized.
More information about the schedule will be sent to participating
teams shortly.
25. Who do I contact with questions?
For more information, contact Jeneen Garcia at PRSSA Headquarters
(212) 460-1466 or email jeneen.garcia@prsa.org.
26. Where do I send the entry?
Bateman Competition
PRSSA Headquarters
33 Irving Place, 3rd Floor
New York, NY 10003
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