2005 PRSSA Bateman Case Study Competition

Letter from the PRSA Director of Education

November 30, 2004

Dear Bateman Team:

On behalf of the Public Relations Student Society of America, I would like to thank you for participating in the 2005 Bateman Case Study Competition and compliment you on your eagerness to take on this very significant and challenging project.

As you have seen in the proposal, we are asking you to research and plan, conduct and evaluate an ethics campaign to support the honor code on your campus and those groups responsible for it. This effort will help students understand and appreciate the importance of developing ethical behaviors in their studies and future careers. Include an explanation of why cheating and plagiarism are sometimes resorted to in class work and why such behavior is often accepted by students - even those who do not cheat.

We are attaching a list of the 2004 Chapter Ethics Officers of PRSA and its Chapters. Please feel free to contact them - particularly the officer associated with your sponsoring PRSA Chapter - for questions and guidance as you work on the case problem. You may also access information on our Web site at www.prssa.org and PRSA's Web site at www.prsa.org. The latter, as well as the PRSA One Source Directory (your Faculty Advisor has a copy) have information about PRSA's Ethics Code and its commitment to ethics.