2005 PRSSA Bateman Case Study Competition
Questions & Answers
1. How do we enter the Bateman Case Study Competition?
Complete the enclosed Intent-to-Enter form and return it to PRSSA Headquarters with your $50 entry fee no later than Friday, November 5, 2004. After you submit your Intent-to-Enter form, PRSA will send you a list of PRSA Chapter Ethics Officers.
2. How are the winning teams chosen?
Several judging teams comprised of PRSA members will convene in New York April 9 and 10, 2005, to select the three top entries. Each of the three finalist teams will be advised no later than Monday, April 11 and arrange to make a presentation to a group of their sponsoring PRSA Chapter members during the week of May 2. The presentation must be videotaped and a copy sent to PRSA Headquarters to arrive no later Monday, May 9. A team of judges composed of PRSA members will select first, second and third place winners.
3. What is the prize structure?
The first-place team will receive $2,500 and a trophy; second-place will receive $1,500 and a plaque; and the third-place team will receive $1,000 and a plaque.
All team members will receive a Certificate of Recognition. Winners will also be recognized during the 2005 PRSA/PRSSA Conferences in Miami.
4. Who can participate in the Bateman Competition?
All undergraduate members of PRSSA may participate. Each member must be in good standing with current national and Chapter dues paid. In all aspects of the competition, only team members may participate actively.
5. How many teams can enter from a school?
You may have as many teams as your resources permit.
6. How many members can be on a team?
A minimum of four and a maximum of five members can be on a team. If your Chapter has more than one team, please be sure to properly label and number all materials to avoid confusion.
7. How are team members chosen?
Team members may be elected or appointed. Any reasonable method
of team selection is acceptable.
8. Is there a limit to the amount of money that can be spent
on the campaign?
Yes, your expenses cannot exceed $300.00. A
list of itemized expenses must accompany each team’s entry. This
list must be separate from your list of in-kind donations.
9. Can we do fundraising to increase our budget?
No. Fundraising is not allowed during the Bateman
Competition.
10. Can we solicit in-kind donations?
Yes, but the donations cannot exceed $1,000
in value. An in-kind donation is any service or product that normally
has a dollar amount attached to it, but, the client is now offering
this item to you "free-of-charge." Any item that falls
under this category must be deducted from the in-kind donation
amount. These items cannot exceed $1,000 in total and cannot be
combined with the $300 chapter expenses. For example:
- A pizzeria offers you free pizza for your event. You must
calculate what the pizza would have cost and deduct that amount
from the $1,000.
- A copy or printing company offers you their services. You
must calculate the cost and deduct it from the $1,000.
NOTE: If the product or service carries no charge
to the general public you do not have to deduct anything from
the $1,000.
For example:
- A convention bureau gives you pamphlets, however, these pamphlets
are free-of-charge to the general public, so you do not have
to deduct anything from the $1,000.
All solicited in-kind donations must be itemized and presented
in your entry.
11. How can our advisors assist us?
Each team should designate one Faculty Advisor and one Professional Advisor. The advisors will stimulate creativity and give direction, but may not contribute to the actual construction or creation of the campaign. Since one of the purposes of this competition is to help prepare students to enhance their professional skills, teams are encouraged to seek out and utilize all of their resources, including contacting members of their sponsoring PRSA Chapter, especially its Ethics Officer. We strongly encourage the advisors to help assure that the teams adhere to the competition rules, such as the timeline, no fundraising, etc.
12. What is the campaign summary?
The summary is a written outline of the case study, and should summarize all key points. It could include a situation analysis, research, goals and objectives, strategies and tactics and evaluations. The summary should give the judges a thorough view of the complete campaign. Each entry must have a summary or it will be disqualified.
13. How long should the summary be?
The written summary shall not exceed 10 pages. Teams may, if they wish, provide supplementary material to accompany the outline. Entries with a summary longer than 10 pages will be disqualified.
14. What supplementary materials may we include?
Traditionally, winning entries include exhibits and/or appendices,
which provide detailed information to support the written outline
developed by the team. Examples are: news releases, press conference/media
materials and schedules, research summaries, proposals for tangential
programs, a bibliography and so forth. These materials are extremely
important and validate your 10-page summary.
15. Do we have to submit a video?
No. Although previous Bateman Case Study Competitions
have included videos, it is not a requirement this year at the time of entry. However, finalists must submit 30-minute videos of their winning presentation made to PRSA Chapter groups to PRSA Headquarters.
16. How many copies of our entry should we prepare?
Four. PRSA Headquarters will keep one copy of every entry submitted. Three copies of the entries and all scoring sheets will be returned after the Competition takes places for all but the three finalist teams, to whom we will return two copies with their scoring sheets. We recommend that you keep a copy of your entry for your files as well.
17. Are there any restrictions on the size of our entry?
Your entry must be submitted on 8.5" x 11" paper. It
may be bound no larger than
10.5" x 12. Remember to label all entries accordingly to
avoid confusion.
18. Do we implement our campaign?
Yes. You may implement your campaign ONLY on
your campus and in local area high schools. Any events taking
place as a result of your campaign implementation must occur between
February 1 through February 28. Failure to comply with this timeframe
will result in disqualification.
19. Can we send out press releases?
Yes. You may send out news releases in your
local area only.
20. Can we start working on our campaign before the November 5 deadline?
Yes. You may begin planning your campaign immediately.
21. What is the deadline for submitting the entry?
Four copies of your entry must be received at PRSSA Headquarters in New York by Thursday, March 24, 2005. Late entries will not be considered.
22.
Whom do I contact with questions?
For more information, contact Heidi Plumb at PRSSA Headquarters (212) 460-1476 or email heidi.plumb@prsa.org.
23.
Will sponsoring PRSA Chapters be advised that finalist presentations must be made to the PRSA Chapter group during the period specified?
Yes. Sponsoring PRSA Chapters of PRSSA entrants will be advised in advance. When the three PRSSA team finalists are selected, their three sponsoring PRSA Chapters will be notified immediately so that arrangements can be made with the finalist teams for the presentation and videotaping.
24. What are the requirements for the videotape of a winning presentation?
The videotape must be no longer than 30 minutes. The quality of the videotape itself need not be professional, but it should convey the quality of the program elements produced by the team. The videotape may be edited and may also include Q & A within the 30 minutes. Arrangements for the presentation’s videotaping may be made by the PRSSA or PRSA Chapter.
25. Where do I send the entry?
Bateman Competition
PRSSA Headquarters
Attn: Heidi Plumb
33 Maiden Lane , 11th Fl.
New York, NY 10038-5150
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