2006 PRSSA Bateman Case Study Competition

Background Information

In 1973, a National Case Study competition was established by PRSA to allow members of the Public Relations Student Society of America an opportunity to exercise the analytical skills and mature judgment required for public relations problem-solving. Since that time, it has become the nation’s most prestigious and challenging competition for public relations students.

In 1983, the competition was renamed after the late J. Carroll Bateman, APR. Mr. Bateman served as president of both the Public Relations Society of America (1967) and the International Public Relations Association (1980), and received PRSA’s highest honor – the Gold Anvil – in 1975. After a distinguished career as president of the Insurance Information Institute, he became professor of public relations at the University of Tennessee, Knoxville and Faculty Advisor of its PRSSA Chapter. A Champion For PRSSA, Mr. Bateman was instrumental in founding PRSSA and co-chaired the first Commission on Public Relations Education.

Bateman case studies have dealt with nuclear energy, heart health, international relations, family counseling services, financial responsibility, smoking abstinence and ethics.

This year we are especially proud to announce that the 2006 Bateman Competition will give students the opportunity to form two campaign tracks for Habitat for Humanity International, a nonprofit organization that seeks to eliminate poverty housing and homelessness. The first option is to select a local Habitat affiliate as their client and integrate their Case Study into the organization’s existing public relations, marketing and development efforts, or they can develop an independent campaign for the international organization directed at the 18-to-25 year-old market in their community.

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