2007 PRSSA Bateman Case Study Competition

Background Information

In 1973, a National Case Study competition was established by PRSA to allow members of the Public Relations Student Society of America an opportunity to exercise the analytical skills and mature judgment required for public relations problem-solving. Since that time, it has become the nation’s most prestigious and challenging competition for public relations students.

In 1983, the competition was renamed after the late J. Carroll Bateman, APR. Mr. Bateman served as president of both the Public Relations Society of America (1967) and the International Public Relations Association (1980), and received PRSA’s highest honor – the Gold Anvil – in 1975. After a distinguished career as president of the Insurance Information Institute, he became professor of public relations at the University of Tennessee, Knoxville and Faculty Advisor of its PRSSA Chapter. A Champion For PRSSA, Mr. Bateman was instrumental in founding PRSSA and co-chaired the first Commission on Public Relations Education.

Bateman case studies have dealt with nuclear energy, heart health, international relations, family counseling services, financial responsibility, smoking abstinence and ethics.

This year we are proud to announce Family Caregiving…it’s not all up to you! (FC101) as the 2007 Bateman Competition Case Study. Sponsored by Eisai Inc., FC101 is a national public awareness program designed to encourage family caregivers to acknowledge their role and seek available assistance.

The national program was developed by the National Family Caregivers Association (NFCA) and the National Alliance for Caregiving (Alliance). FC101 was chosen as the 2007 case study based upon the program’s mission to help family caregivers get help, feel better and do better. One in five adults (50 millions Americans) are designated as family caregivers for chronically ill or disabled loved ones.

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