2008 PRSSA Bateman Case Study Competition

Background Information

In 1973, a National Case Study competition was established by PRSA to allow members of the Public Relations Student Society of America an opportunity to exercise the analytical skills and mature judgment required for public relations problem-solving. Since that time, it has become the nation’s most prestigious and challenging competition for public relations students.

In 1983, the competition was renamed after the late J. Carroll Bateman, APR. Mr. Bateman served as president of both the Public Relations Society of America (1967) and the International Public Relations Association (1980), and received PRSA’s highest honor – the Gold Anvil – in 1975. After a distinguished career as president of the Insurance Information Institute, he became professor of public relations at the University of Tennessee, Knoxville and Faculty Advisor of its PRSSA Chapter. A champion for PRSSA, Mr. Bateman was instrumental in founding PRSSA and co-chaired the first Commission on Public Relations Education.

Bateman case studies have dealt with nuclear energy, heart health, international relations, family counseling services, financial responsibility, smoking abstinence and ethics.

This year we are proud to announce Chevrolet’s sponsorship of the Safe Kids Buckle Up (SKBU) program for the 2008 Bateman Case Study Competition. SKBU is a part of Safe Kids Worldwide® (SKW) the only international nonprofit organization dedicated solely to preventing unintentional childhood injury. The SKBU program was developed by SKW in partnership with General Motors in 1996. Chevrolet, a division of GM, took the lead as the premier sponsor for the corporation in 2004.

SKW promotes changes in attitudes, behaviors, laws and the environment to prevent accidental injury to children. In the United States, SKW has contributed to a 45 percent reduction in the child fatality rate from accidental injury – saving an estimated 38,000 children’s lives.

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