Nationally Affiliated PRSSA Student-Run Firm Standards
“Credibility through Unity”

Application (PDF file)

Nationally Affiliated PRSSA Student-Run Firm Standards : “Credibility through Unity”

Frequently Asked Questions

April 25, 2005

To: PRSSA Faculty Advisors
From: Devin Knighton, national vice president of professional development
Subject: Nationally Affiliated PRSSA Student-Run Firm Standards

Recently, the Public Relations Student Society of America (PRSSA) rolled out its new Nationally Affiliated PRSSA Student-Run Firm initiative at the 2005 PRSSA National Assembly in Dallas, Texas. This initiative aims to bring greater credibility and recognition to the student-run firm experience.

These standards are meant to assist students in taking the lessons and theories they learn in your and other classrooms and apply them in the public relations practice. Since you play such an essential role in guiding students, we would like your help incorporating the initiative in your students’ work.

The firms that become Nationally Affiliated PRSSA Student-Run Firms will receive national recognition through an ongoing awareness campaign targeted to potential employers. The firms will be promoted among public relations agencies, corporate communications teams and non-profit public relations directors. This will give students greater credibility as they interview for employment.

Additionally, the firms will be included in a future referral system in which public relations organizations and departments can request services from Nationally Affiliated PRSSA Student-Run Firms. Only those who are nationally affiliated will be listed on the national PRSSA Web site for such requests. This type of referral system will provide greater opportunities for service and provide meaningful work for students. All work and service requests will be sent through an automated system to the nationally affiliated firms within the geographic area that best fulfill the needs of the organization.

Most importantly, students will be more eager to learn in the classroom because they will be experiencing the principles and lessons first hand. They will want to succeed in the firm, so they will come to class hungrier to learn than ever before.

Again, I ask you to work with your Chapter and encourage them to create a Nationally Affiliated PRSSA Student-Run Firm this upcoming year. It will benefit you in the classroom and prepare future practitioners for the upbeat, changing industry of the future.

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