Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

2014 Campaign

PRSSA, in partnership with Fiserv, Inc., a leading global provider of financial services technology solutions, will challenge participants in the 2014 Bateman Case Study Competition to grow awareness and usage of a service that facilitates digital person-to-person payments. The Popmoney® personal payment service from Fiserv allows users to securely send, request and receive money from their existing bank account using just an email address or mobile number.

Students participating in this year’s competition aim to grow awareness of Popmoney, which is available through 1,900 banks and credit unions and at Popmoney.com, as well as to increase the number of consumers using the service and the number of transactions made through the service.

Competition Materials

Competition Scope

The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February and final entries are due to PRSSA Headquarters in March.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives in May. The first place team receives $2,500 and a trophy; second place receives $1,500 and a plaque; and third place receives $1,000 and a plaque. All teams are recognized at the PRSSA National Conference.

Past Competitions

Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

  • 2013 Raising Awareness of the Consequences of Youth Bullying
  • 2012 United Way Worldwide
  • 2011 Ally Financial
  • 2010 U.S. Census Bureau
  • 2009 “Hit the Books Running”
  • 2008 “Safe Kids Buckle Up”
  • 2007 “Family Caregiving . . . it’s not all up to you!”
  • 2006 Habitat for Humanity
  • 2005 “Advancing Ethical Behavior in Academic Performance by Students”
  • 2004 Ford Motor Credit Company
  • 2003 Ferrero U.S.A., Inc. (Nutella)
  • 2002 Contiki Holidays
  • 2001 VISA U.S.A.
  • 2000 Solobiz.com

About the Competition

First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. Past sponsors have included the American Heart Association, the Campaign for Tobacco-Free Kids, Visa U.S.A., Ford Motor Credit Company, and most recently, the United States Census Bureau. If your company is interested in enhancing the educational experience of public relations students, while also benefitting from their hard work, knowledge and resources, find out more about becoming a competition sponsor.

Learn more about sponsoring
a PRSSA Competition.

Learn from past competition winners. Browse our archive of winning campaign summaries.

2014 Bateman Competition Winners
University of Florida

"The Bateman experience pushed the team in a way that could never be done within a classroom setting. We were challenged to approach real-life problems with creative solutions and create maximum impact for the client. Participating in this competition was an invaluable experience that helped all of us to grow as both professionals and individuals."

Sophia Lee
    First Place Team
    2014 Bateman Competition
    University of Florida