The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.
PRSSA will challenge participants of the PRSSA 2015 Bateman Case Study Competition to raise awareness and spark local and national dialogue around the importance of affordable housing, in partnership with Home Matters®, The Plank Center for Leadership in Public Relations and Edelman.
The goals of this year's Bateman Competition are to increase awareness among the American public and educate them about the serious consequences of poor quality housing, as well as inform and engage communities in steps they can take to help Home Matters take action now. Students will implement a campaign that aligns with the mission of the client's national movement or work with a local Home Matters non-profit member.
The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February and final entries are due to PRSSA Headquarters in March.
After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives in May. The first place team receives $2,500 and a trophy; second place receives $1,500 and a plaque; and third place receives $1,000 and a plaque. All teams are recognized at the PRSSA National Conference.
Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.
First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students, while also benefitting from their hard work, knowledge and resources, find out more about becoming a competition sponsor.