The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.
PRSSA, in partnership with Fiserv, Inc., a leading global provider of financial services technology solutions, will challenge participants in the 2014 Bateman Case Study Competition to grow awareness and usage of a service that facilitates digital person-to-person payments. The Popmoney® personal payment service from Fiserv allows users to securely send, request and receive money from their existing bank account using just an email address or mobile number.
Students participating in this year’s competition aim to grow awareness of Popmoney, which is available through 1,900 banks and credit unions and at Popmoney.com, as well as to increase the number of consumers using the service and the number of transactions made through the service.
The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February and final entries are due to PRSSA Headquarters in March.
After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives in May. The first place team receives $2,500 and a trophy; second place receives $1,500 and a plaque; and third place receives $1,000 and a plaque. All teams are recognized at the PRSSA National Conference.
Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.
First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. Past sponsors have included the American Heart Association, the Campaign for Tobacco-Free Kids, Visa U.S.A., Ford Motor Credit Company, and most recently, the United States Census Bureau. If your company is interested in enhancing the educational experience of public relations students, while also benefitting from their hard work, knowledge and resources, find out more about becoming a competition sponsor.