Register online Feb. 21-March 5

Contiki Vacations is a leading tour operator for college students and others in their 18-35s with 200 itineraries to more than 40 countries, including tours in Europe, Asia, Australia, New Zealand, North America, Canada, Mexico and, most recently, South America.

For this competition, teams will be challenged to build awareness among college students who are interested in, or planning to, travel abroad for Contiki Vacations by implementing a public relations campaign on campus. Through a unique showcase of creativity, teams will encourage students to talk about traveling abroad and consider Contiki Vacations when making their summer travel plans.

Teams may have no less than three and no more than four members. All team members must be current PRSSA members (having paid dues in either fall 2011 or to pay in spring 2012) enrolled in the same school. Chapters may have more than one team participate, but these teams cannot work together on the campaign. 

Please review the campaign brief for more information.

Timeline

• Feb. 21 — Competition announced. Teams may register online.
• March 5 — Registration deadline ends.
• March 6 — Competition launches.
• March 6–26 — Teams create campaign overview.
• March 26 — Teams submit campaign overview to PRSSA Headquarters by 5 p.m. EDT.
• April 2 — PRSSA Headquarters returns overviews to teams.
• April 2–May 4 — Teams execute campaigns. 
• May 4 — Competition ends. Teams submit final summary to PRSSA Headquarters by 5 p.m. EDT.
• May 11 — Winners announced.

Awards

Each member of the first place team will receive a Contiki tour, choosing either Contiki’s LA to the Bay OR Contiki’s Eastern Escapade. The tour must be taken within 12 months of winning and includes airfare from a major gateway. Terms and conditions apply. Winners will also receive Contiki prize packs (including Contiki tchotchkes and goodies) for their efforts.

The members of the second and third place teams will receive $500 and $300, respectively, to be paid to their PRSSA Chapter. These teams will also receive Contiki prize packs.