Register online Jan. 6–24.

The 2011 Random Acts of Kindness Campaign is a chance for you to be recognized, compete at the national level, and work with a real client to apply public relations problem-solving skills you’ve learned in the classroom.

In teams of either three or four, you are challenged to research, plan, implement and evaluate a public relations campaign for the Random Acts of Kindness Foundation.

• Campaign Brief (PDF)
• Campaign Rules (PDF)
• Register Online

Judges will look for thorough research, outlining of appropriate strategies, tactics and campaign objectives, specific activities conducted to carry out strategies and tactics, and evaluation that accurately measures your campaign’s effectiveness. Remember to use your research as the foundation for all planning and be creative.

Timeline

• Jan. 6–24 — Register online.
• Jan.24–Feb.21 — Research and plan your campaign.
• Feb. 21–March 11 — Implement your campaign.
• March 25 — Submit your entry to PRSSA Headquarters.
• April 8 — Winners announced.

Awards

The team with the best campaign, as determined by The Random Acts of Kindness Foundation, will receive $750. The runner-up team will receive $500, and the second runner-up team will receive $300.

Review the winning campaigns from past competitions to see examples of the creativity and strategic thinking that have made teams successful.