Register online Nov. 9-18.

The 2012 Theatrics Campaign is a chance for you to be recognized, compete at the national level, and work with a real client to apply public relations problem-solving skills you’ve learned in the classroom.

To be eligible to participate in the Campaign, the team representative must be a current PRSSA member. The number of team members is at the team’s discretion. Teams are expected to implement their campaigns through Nov. 20–Jan. 24, though they may start planning as soon as they are registered.

• Campaign Brief (PDF)
• Campaign Rules (PDF)
• Register Online

Final entries, consisting of a two-page overview of the team’s campaign, must be submitted electronically to PRSSA Headquarters (amy.ovsiew@prsa.org) no later than 5:30 p.m. ET on Jan. 24.

PRSSA Headquarters will verify that entries follow all competition rules and then will forward compliant entries to Theatrics. Prizes will be awarded in two categories: most contest entries, based on their school’s student body percentage, and most contest entries, based on all competing teams. Theatrics will notify PRSSA Headquarters of the winners. The winners will be announced to the general public on Jan. 27.

Timeline

• Nov. 9 — Competition announced. Teams may register online.
• Nov. 18 — Registration deadline ends.
• Nov. 20 — Competition launches.
• Nov. 20-Jan. 24 — Teams implement campaigns.
• Jan. 24 — Competition ends. Entries due to PRSSA Headquarters.
• Jan. 27 — Winners announced.

Awards

Winners will be announced on Jan. 27 on the PRSSA website and by email to competitors. The winner in each category will receive $2,000 made payable to their PRSSA Chapter to support the team members’ and Chapter’s educational and professional development.

Review the winning campaigns from past competitions to see examples of the creativity and strategic thinking that have made teams successful.