Know Your Competition

Winning a PRSSA Case Study Competition takes strategy, hardwork, creativity and research. Get ahead of the game by reviewing past competitions and their winners.

• 2012 Theatrics Campaign
• 2011 Random Acts of Kindness Campaign
• 2010 CW Campaign
• 2010 Starbucks Frappuccino® Campaign
• 2010 Kohler Campaign
• 2009 CW Campaign

2012 Theatrics Campaign

The 2012 Theatrics Campaign challeged teams to compete in a national competition for Theatrics, an online entertainment company that delivers MPTV, Mass Participation Television, and leverages the best of Hollywood, crowdsourcing, and web series to enable anyone to create their own unique character and be a part of a professional plot driven show. Teams developed grassroots campaigns and applied traditional and non-traditional tactics to reach the campaign's goal. The winning teams were from Loyola University New Orleans and Ohio Northern University.

• Review the campaign brief (PDF).

2011 Random Acts of Kindness Campaign

The 2011 Random Acts of Kindness Campaign challenged teams to build awareness for doing random acts of kindness among the college community by implementing an upbeat public relations campaign on campus designed to educate, motivate and activate the student community to increase participation in kindness activities; using acts of kindness as means to create real impact on students’ lives and in turn, on the lives of those they serve. Students from the Southeast Missouri State Chapter took first place, Otterbein University Chapter took second place and the University of Nebraska at Omaha Chapter took third.

• Review the campaign brief (PDF).

2010 CW Campaign

The 2010 CW Campaign challenged teams to build awareness among college students for “The Vampire Diaries” by implementing a public relations campaign on campus. Students from the Louisiana State University Chapter took first place, the Minnesota State University Moorhead Chapter took second place and the Penn State University Chapter took third place.

• Read the campaign brief (PDF).
• Review the winning campaign (PDF).

2010 Starbucks Frappuccino® Campaign

The 2010 Starbucks Frappuccino® Campaign challenged teams to create a fun, upbeat public relations program that would drive students from their respective college communities to weekly Happy Hour events during the launch of the company’s However-You-Want-It Starbucks Frappuccino®. DePaul University’s “Tall” team took top honors.

• Read the project brief (PDF).
• Review the winning campaign (PDF).

2010 Kohler Campaign

The 2010 Kohler Campaign challenged students to develop a public relations program that would build awareness for the company’s Save Water America marketing campaign and encourage water conservation. The Syracuse University team won for their creativity and strategy.

• Read the project brief (PDF).
• Review the winning campaign (PDF).
• Watch a video produced by the winning team.

2009 CW Campaign

The 2009 CW Campaign challenged teams to develop and implement a public relations program that would build awareness of the network’s newest shows, “90210” and “Melrose Place,” among college students. A team from Georgia College & State University received first place honors.

• Read the project brief (PDF).
• Review the winning campaign (PDF).

PRSA PR Case Studies

As a PRSSA member, you have access to further references and examples of award-winning professional campaigns. Log into MyPRSA to Silver Anvil case studies.